Fundamentals of Marketing. Business & Marketing Essay

Fundamentals of Marketing
Guidelines for One-Page Write-ups of Assigned Readings/Videos
Generally, it should briefly cover the following.
Purpose of the Article/Video
State your description of the key issues and/or problems being addressed in the
reading. For example, for what managerial problems are new insights or
approaches being offered and/or what current ways of thinking are being called
into question, etc.
The Central Message of the Article/Video?
What is the author(s) suggesting as a new way (or ways) of approaching
managerial problems and/or thinking about marketing? That is, what are the
important takeaways from this reading? Do you agree with them? Why or why
not?
Managerial Implications
What implications does this reading have for management? That is, how could
you as a manager use what you learn from the reading and/or what kinds of
suggestions could you as a consultant offer to managers based on what you have
learned.
Format:
a. 1.5-space and use 1-inch margins
b. Use 11-point type.
c. Length between 300 (minimum) and 400 (maximum) words.
d. No excessive copying of content from the article. I want you to think not
copy.