Final Reflective Essays. Communication Philosophy Statement.

Communication Philosophy Statement
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Communication Philosophy Statement
Introduction
A communication officer's position is critical for organizations, significantly the larger ones that influence large masses. This position's significance is highlighted by the task bestowed on it to create and uphold the brand of an institution in the eyes of the public. To maintain its essence in any institution, the Chief Communication Officer (CCO) office has to act as an intermediary between the company, the people, and the media. This is the reason why, as a chief communication officer, an individual has to have excellent communication skills, experience in various media strategies, and have exemplary public relations skills. With such skills, together with the strong persuasive ability, any company is likely to reap big from any Chief Executive Officer who obtains such qualities.
Values of Chief Communication Officer
Exemplary communication is the most outstanding value that a CCO can offer to a company. This value is vital, just as its name suggests, as it revolves around elements of communication. Exemplary communication skills go a long way in ensuring that ideas about the company's brand are communicated to shape the public perception about the brand by organization desires. With exemplary communication skills, communication about the brand will not only be presented as the organization desires, but the packaging of the information will also be presented in a manner that woes and attracts the public towards the brand.
This value is also essential in ensuring that the message or information about the brand or the organization is communicated without confusion in all media platforms in oral or written form. This is so as the value entails the perfect presentation of both verbal and written forms of communication. Finally, the exemplary communication skills will ensure that an ideal communication culture is established within the institution to cater to the cultural diversification of different members in the business institution. This communication culture will also be extended to the external environment, where the cultural diversification of the demographics will be considered in all the company's communications. As a result, the company is likely to minimize both the internal and external conflicts resulting from communication barriers and are unhealthy for the organization's growth.
Vast experience in media strategies and public relations is another critical element that the chief communication officer shall bring on board. An extensive background in media strategy goes a long way in helping the chief executive officers to maneuver easily in developing and disseminating relevant information within the required time, at a minimum, while still maintaining the effectiveness of the impact of the communication. Through the CCO's experiences, they get to know what type of media is relevant and what form should the communication be disseminated to reach the appropriate audience without any distortion and within the required period. For instance, the CCO can advise a business organization to use mainstream media for advertising a new product as it will reach the larger public. On the contrary, a CCO cannot...