Case Study Analysis of Kraft Food Canada Business & Marketing Essay (Essay Sample)
CASE STUDY 1: KRAFT FOODS CANADA – TARGETING THE MILLENNIALS (page 15-26)
cover only your personal thoughts or feelings about the discussion process, and about your thoughts of the case method of teaching.
Kraft Foods Canada
Case Study Analysis of Kraft Food Canada
How should Kraft Canada make the brand messaging of Kraft Singles compelling to Canadian millennial moms?
Leading brands recognize that the market branding of the millennials group needs to be appealing. Research findings indicate that millennials are no longer a capitalism-loving, individualistic, immersed to the modern technology, and an unresponsive group. Besides, the choices and lifestyles of the group have been on a changing trend since most millennials are now parents. Arguably, they focus on high quality and affordable products, valuable commodities, fast services as opposed to fine dining, and casual social settings. Notably, Kraft Canada should maintain a productive exchange of information with the millennial moms as one of the ways of compelling them as a targeted group. The transfer of information would be an ideal strategy for enhancing awareness of available product
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