How Social Media Influence Our Society

Student’s Name Teacher’s Name Course Title Date How social media influence our society Introduction Social media is a form of communication that reaches a large audience. Media has a significant role to the society through formation of mediated culture that creates and is reflected to the society. Different opinions have been raised regarding the extent and the nature of the influence the mass media wields to the society. However, it is evident that social media remain an integral part of the society. The role of the media in shaping the society can best be understood through three main sociological perspectives. The sociological perspectives include; the class-dominant theory, culturalist theory and limited-effects theory. The research will focus on the concepts and arguments about media and mediation generated by various scholars about the relationship between media and society (Clough & Halley, 1). Concepts and arguments about media and mediation. The media studies scholars have developed concepts and arguments about the media and mediation processes that reflect on the relationship between media and society. The society is accustomed to splitting and dividing al things as a means of control. Personal and social consequences are mediated as a message to the society. Aspects of contemporary mass mediation play a major role in shaping the culture. New technology provides a chance for the society to add its extensions. Culture constitutes instrumental, symbolic and social responses of collectivities of the society to the immediate environment. Culture forms the base through which ideas are produced and communicated. Technological advancement has played a crucial role in communication as it is composed of the intellectual and physical tools used by the society to mediate their relationship with the immediate environment (Clough, 3). Environment is the medium through which a relationship between the society and the social media is built. The environment comprises of the physical external space which is dynamic. Media and society impact each other although they remain analytically distinct but dialectically related phenomena. Automation creates new patterns of human association that tend to eliminate jobs creating a negative aspect. However, automation also leads to a positive outcome as it creates roles for people through work and human association. According to David Hume, there is no principle of causality in a mere sequence and that one thing follows another accounts for nothing (Fiore & MaLuhan, 34). Media helps in shaping and producing culture which is based on technology. Society in its myriad manifestations are products of a complex dialect that interplays between cultural expression, dialect itself and the application of technology. Culture can be understood generally as an emanation of the creative imagination. Music, film, radio and the internet bare some of the forms of creative expression. Culture in its holistic sense does not change the basic dialectical relationship between society and technology. Information technologies have created an environment through which the society has introduced some forms of cultural expression. Social media acts as a rich source of information in the society meaning it en...