Consumer profiling and Marketing. Connect two articles in 3 aspects.

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Consumer profiling and Marketing
The field of marketing has evolved with digital technology makes it easier for advertisers and marketers to target potential customers directly based on their online activities and habits. Joseph Turow’s “The Daily You” and Mary Carmichael’s “Coming to a Lab Near You” highlight that advertisers and markets now gather more personal information, and it is increasingly clear that digital profiling and personalization is important in marketing more than ever before. The need for social profiling has resulted in search and access to more personal information to facilitate targeted advertising and marketing. Promoting targeted marketing based on the availability of online personal information has been prioritized to influence customers’ choices.
Advertisers and marketers increasingly focus on using consumer online information including tracking to better underhand their purchase behavior and what influences them. “But in North America, Europe, and many other places companies that work for marketers have taken the lead in secretly slicing and dicing the actions and backgrounds of huge populations” (Turow 108). Online monitoring and collection of information has been crucial to the growth of targeted ads and marketing. “For years, in the face of failed brands and laughably bad ad campaigns, marketers had argued that they could influence consumers' choices” (Carmichael 116). The author highlighted that the brain’s responses to ad and brands influenced their choices that people preferred Pepsi over Coke when they did not know the brand, but chose Coke when informed about the two.
Marketers have long delivered customizable content, but now leverage both traditional media and new media to identify customer profiles create specific ads for them. “This scenario of individual and household profiling and media customization is quite possible today” (Turow 108109). The digital advertising industry has focused more on determining the ...