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Microsoft: From Gate to Satya Nadella Management Essay (Essay Sample)


Do not need outside resources, its a mini case reponse to mini case 20. see all the requirement and mini case example in the attatchment


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Microsoft: From Gate to Satya Nadella
The chapter “Microsoft: From Gate to Satya Nadella” offers the reader an avid analysis of the changes that have been experienced at Microsoft. Besides the changes at the top, the firm has had progressive development of the products it offers to its customers. On the other hand, it has used its financial muscle inappropriately over time. An excellent example is a case for Netscape, a firm that had produced a great web browser. Microsoft countered the idea and gave users a free web browser. On the other hand, there is unfair handling of underperforming employees, which could result in envy and decreased productivity. Relative to this case study, Microsoft has come a long way to the top, but an increase in research and development expenditure coupled with an emphasis on the ethical foundation of the firm could prove to be a better path towards its stardom.
Major notable and worth-mentioning changes happen in the office of the Chief Executive Officer (CEO), program managers, product developers, sales and marketing personnel. Besides the changing course in making senior recruitments, the case takes into account strategic developments that Microsoft had to undertake amidst stiff competition from emerging and existent companies. In some instances, the firm had to issue their products at discounted prices or free for them to gain or regain market share in a very competitive market sphere.

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