Rhetorical Analysis of an Advertisement-2017 Toyota RAV4

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Rhetorical Analysis of an Advertisement-2017 Toyota RAV4
Advertisers seek to connect with the target audience using a persuasive message and creative visuals that can be simple yet appealing to the target market. Commercial advertisements also highlight how products and services are different from others as there is greater emphasis on the key messages and selling points. The Toyota RAV4 advertisement caption is “Whatever, Wherever and Whenever” and reemphasizes that the car associated with traveling around. In the ad, there is a man in a bright yellow and orange color kayak, coming out of the trunk of the 2017 Toyota RAV4 and the message is that one can have an adventure anywhere. The ad appeals to reliability, adventure, and quality as RAV4 is suitable for different terrains.
From the advertiser’s perspective, a car is much more than a vehicle destined for moving objects or transporting people as it is a symbol of adventure and power. The color contrasts in the ad differentiate the white/ gray RAV4, and the black pavement and the words are written in white, and this makes the image stand out compared to using a background in brighter colors. The water pours out, and the advertiser makes this more visible by choosing a black pavement, and the kayaker is ready to go somewhere else. Contrasting the white colored tints and the brick house further emphasizes unity in the advertisement.
The presented participant looks ahead as though he is about to row the kayak, but the main focus is still the RAV4. In doing so, this demands the viewer’s response to connect the image of the kayaker getting out of the vehicle to present the spirit of adventure. The kayaker makes the ad better by reinforcing the idea that drivers can drive comfortably in difficult terrains if they seek adventure as the vehicle can withstand this. If the car was simply shown parked on the road, it would appear that the car is targeted at urban dwellers and especially professionals. However since, there are those who would like to get away from such scenes the image of the kayak is relevant.
Persuasive strategies ought to achieve a specific purpose and choosing a parked car and a kayaker, where the ad draws attention to the car’s function. The Toyota SUV is shown as one that can function as similar vehicles, even as it is compact and a bargain with the kayaker paddling. The ad is likened to the full-sized SUVs, but it is smaller and has similar functions and can handle various scenarios, which makes the car a good option for those seeking adventure. The ad caption represents the most informative part of the message that the vehicle is useful for whatever purpose, wherever one is, and whenever required.
The identity of the male kayaker is unknown, but in...