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Little World Mini Bar: Travelling Beverage Shop (Essay Sample)


The Sales Proposal shares many common elements of the conventional business plan. In a Sales Proposal, you are approaching business with a particular solution to a particular problem. With a Business Plan, you are approaching investors to secure funding.  You can think of a Business Plan as a sort of Sales Proposal that sells investors on putting money into your company.

For this assignment, you will each draft a Business Plan geared towards prospective investors in your Enterprise Development Project.

Your team will then meet and combine these proposals into one Formal Business Proposal (i.e. a Business Plan) that you can all stand behind.

Since you are working this plan out individually when you meet to combine them you will find that everyone has a contribution to make. Together, you should be able to form a Formal Business Proposal that is strong and very attractive. This will be mounted to a tab on your website with your final project.


Student's Name
Little World Mini Bar: Travelling beverage shop
Executive Summary
This plan an analysis of the current profitability, Marketing strategies, competitive analysis, sales report and the financial stability of Little World Mini Bar. The bar offers superior services to its customers by providing a wide range of coffee products and desserts. The business is owned by the university staff with extensive experience in sales and marketing. The management consists of four supervisors and two managers. Little World Mini Bar offers a variety of services to its customers. For example, entertainment, and customer services. While there are other businesses providing bar services, Little World Mini Bar marketing strategy emphasizes on delivering quality bar services and availability of services. The business is also feasible
Business Description:
Little World Mini Bar offers a wide range of products and services. The Bar mainly sells special drinks and desserts from different countries all over the world. Little World Mini Bar caters to all its customers by providing each of them with coffee drink and deserts made to satisfy them. These products include Arabic coffee, Boba tea Thai tea, and desserts that are easy to make and sell. The business has five different traveling cars carrying different foods from different countries. There is also a setup location within the University for Easy Movements of the cars. The employees are recruited from university students although there are part-time employees. On Friday and Saturday nights Little World Mini Bar will entertain performed by local jazz musicians.
Marketing Strategies
A bar cannot be successful unless it attracts reliable customers. The likelihood of attracting customers can be determined by the following elements: location, concept, demographics, and marketing. When situating Little World Mini Bar, the location needs to be accessible and more convenient for easy access to customers. The prices and foods should be appealing and relevant to the audience. The prospective customers in Little World Mini Bar are mainly university students. Direct sales will be part of the business whereby door to door sales will be done to the customers. The following strategies will be used to promote new product and service. Customers will be offered an exclusive preview of new products in the bar. There will be an online preview, party launching or unique invitations to test new product and services. Sweepstakes, giveaways, and contests will also apply to market strategies. Social

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