Little World Mini Bar: Travelling Beverage Shop

Student’s Name Instructor Course Date BUSINESS PLAN Little World Mini Bar: Travelling beverage shop Executive Summary This plan an analysis of the current profitability, Marketing strategies, competitive analysis, sales report and the financial stability of Little World Mini Bar. The bar offers superior services to its customers by providing a wide range of coffee products and desserts. The business is owned by the university staff with extensive experience in sales and marketing. The management consists of four supervisors and two managers. Little World Mini Bar offers the variety of services to its customers. For example, entertainment, and customer services. While there are other businesses providing bar services, Little World Mini Bar marketing strategy emphasizes on delivering quality bar services and availability of services. The business is also feasible Business Description: Little World Mini Bar offers the wide range of products and services. The Bar mainly sells special drinks and desserts from different countries all over the world. Little World Mini Bar caters to all its customers by providing each of them with coffee drink and deserts made to satisfy them. These products include Arabic coffee, Boba tea Thai tea, and desserts that are easy to make and sell. The business has five different travelling cars carrying different foods from different countries. There is also a setup location within the University for Easy Movements of the cars. The employees are recruited from the university students although there are part-time employees. On Friday and Saturday nights Little World Mini Bar will entertain performed by local jazz musicians. Marketing Strategies A bar cannot be successful unless it attracts reliable customers. The likelihood of attracting of attracting customers can be determined by the following elements: location, concept, demographics and marketing. When situating Little World Mini Bar, the location needs to be accessible and more convenient for easy access of customers. The prices and foods should be appealing and relevant to the audience. The prospective customers in Little World Mini Bar are mainly the university students. Direct sales will be part of the business whereby door to door sales will be done to the customers. The following strategies will be used to promote new product and service. Customers will be offered an exclusive preview of new products in the bar. There will be the online preview, party launching or unique invitations to test new product and services. Sweepstakes, giveaways and contests will also apply to marketing strategies. Social media services, for example, Facebook and Instagram are fun and will be one of the simplest ways of connecting and bringing more customers. Instagram giveaways will give customers an exclusive chance for customers to get information on new products for free. The giveaways will put the business on the front line for new customers and con...