Lens Analysis: The Visual Messages In Advertisements
Lens Analysis
Use ideas from “Monster Culture,” “Masters of Desire” and/or Ways of Seeing to analyze a static visual advertisement in order to make an insightful argument about the messages of the advertisement and the methods by which it conveys its messages. The visual messages of advertising are everywhere around us and are geared to affect and influence the purchasing decisions of particular audiences. Your goal is to decode your exhibit's explicit and implicit message(s) and the methods by which it conveys its message(s). You must also consider how your analysis might complicate or extend ideas from “Monster Culture,” “Masters of Desire” or Ways of Seeing.
Imagine you are writing to be considered for publication in an upcoming issue of a respected scholarly student journal focused on modern visual culture. The journal is distributed to colleges and universities across the country.
Attach a photocopy of the advertisement you are analyzing.
Due Dates:
Zero Draft (600-900 words) – 3/15
Formal Draft (800-1100 words) – 3/22
Final Draft (1250-1500 words) – 4/10
Note: The advertisement you choose doesn't have to include monsters, but it might be easier that way. The important thing is that you pick an advertisement that interests you, and that you want to write about. Make sure that it ́s a still image, like from a magazine or billboard, and not a TV commercial. You ́ll be reading two more essays, “Masters of Desire” and Ways of Seeing, as we prepare to work on Assignment 2. You can use one or two of these essays in your final Lens Analysis.
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