Language of Persuasion and Advertising. Literature & Language Essay

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The Language of Persuasion
From the two articles, I learned that advertisers inflate languages in order to make insignificant issues valuable. The main aim is to exploit and manipulate people’s emotions so that they make certain decisions. The persuasive aspects of media messages are majorly applied in advocacy, where the intent is to promote a positive image of something. Various techniques are used by persuaders to grab people’s attention, establish credibility. One of the current events that relate to persuasion is the use of rhetoric to arouse emotions or advocate for certain stances in public (Media Literacy Project 340). The Media Literacy Project notes that advertiser’s language brainwashes, a view that debunked by O’Neill. One of the lessons from O’Neill is how advertising language is crafted with a clear purpose, to arouse a particular action. The words used attract attention through repetitions, and present information is involving so that consumers can differentiate (O’Neill 350).
Yaw Tchie and Mashamoun apply rhetorical language to persuade why more needs to be done to for democracy to work in Sudan. The authors use the history of the nation and the desire to advance Sudan’s economy to persuade the reader about his stance. Moreover, ...