Sign In
Not register? Register Now!
Essay Available:
1 page/≈275 words
Check Instructions
Literature & Language
English (U.S.)
MS Word
Total cost:
$ 3.6

Individual Assignment Discussion Literature & Language Essay (Essay Sample)


Submit a one-page document with a discussion of the Hot-Cool Metcalf/Mischel article. Note the key points that the authors are making, yet I will be particularly interested in your opinion regarding how a marketing manager could make use of this information. For example, you can think of consumers trying to make better choices or marketing managers attempting to increase the consumption of guilty pleasures.


The authors have examined a two-system framework which is critical for comprehending the processes that influence willpower or self-control as attributed to the gratification paradigm. Besides, the article has also suggested and examined a cool cognitive system as well as a hot emotional system. It is essential to comprehend that a cool system is determined as emotionally neutral, slow and integrated while a hot system forms the basis of passion and fears which are controlled by innate stimuli that are critical for emotional conditioning.
The authors have also evaluated both hot and cold nodes, how they are connected and interact to link hot and cold systems. Usually, whenever a hot spot is activated, the corresponding cool system tends to get activated. There are various conditions when the cool spots for hot impulses may be in nonexistence. This includes developmental factors, where the hot system tends to develop early than the cool system. Also, the increase of stress makes the cool system dysfunctional which makes it possible for the hot system to dominate

Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:

You Might Also Like Other Topics Related to language essays:

  • Hegemonic Elitism and Globalization Literature & Language Essay
    Description: Today, everyone in school desires to get a good job with a good salary and to fit right in with the current crop of the employed. It is easy to blame students with such desires because their goals appear to coincide with the current status quo. However, it is crucial to consider the influences of society...
    3 pages/≈825 words | MLA | Literature & Language | Essay |
  • Remember Your Culture Identity Literature & Language Essay
    Description: Life as an international student can be a baffling phenomenon for international students. Probably, they are leaving their countries and traveling several miles to pursue further education. As a new student at UC Davis, you have just begun an exciting journey of discovery. At the university,...
    3 pages/≈825 words | APA | Literature & Language | Essay |
  • Outline How to Ride a Motorcycle & Language Essay Paper
    Description: Learning the basic motorcycle operation is as interesting as learning how to drive. Both of these things will be a little intimidating in the beginning, but once you have started riding a motorcycle with caution and care, the learning process will become less intimidating for you. A couple of things...
    1 page/≈275 words | MLA | Literature & Language | Essay |
Need a Plagiarism Free Essay?
Submit your instructions!