Advertisement Analysis: Boss Hugo Boss Spring 2016 Ads Campaign

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Boss Hugo Boss Spring 2016 Ads Campaign
I can see that Hugo Boss focuses on maintaining a higher profile through running its ads campaign. Although Hugo Boss targets high profile customers, here the ads campaign makes its brands and products better known among many more customers (Boss Hugo Boss). The company offers clothing for men and women including accessories, shoes, fragrance, and related items. Hugo Boss, therefore, is seen committed to expanding the firm’s products to a wider audience. The company pursues a luxury pricing strategy by offering brand fashion shows held each season. The Spring 2016 Ads campaign shows four pictures (two pictures of a man and the other two pictures of a woman). Model Ann Ewers is placed in a more natural environment whereas model Clement Chabernaud is placed in a stronger architectural setting. The firm’s strategy for creating high-design women’s and men’s wear is sound. The company manufactures luxury apparels and accessories, which target high-end audience.
The ads campaign features inspirations centered on architecture and nature. Here, Boss wanted to juxtapose architecture with nature for its new ads to celebrate the power of nature. Shot in Montauk, Anna Ewers poses while wearing dreamy dresses in a surrounding of leaves and trees while Clement Chabernaud is shot in an architectural perspective (Boss Hugo Boss). Clement Chabernaud (a French model celebrity) is used to advertise menswear for the company’s latest collection whereas Anna Ewers (a German top model celebrity) is used to model the women’s collection. I can also see that the famous celebrities are carrying the bespoke bags (made of patchwork graphic design), which are part of the latest new collection. Boss men’s wear draws attention to the tailoring of menswear brands while Boss women’s wear is described by light dresses designed in feminine softly tailored pieces.
Writings on the ads include the company’s name, indicating the art of its tailoring. Hugo Boss adopts a model that glows, brightens, and cheers up ads pictures; thus, giving them steamy and power of touch feeling (Boss Hugo Boss). It is an extremely imaginative approach of advertising the brands by connecting isolated aspects of the environment and architectural designs to create an entirely new, originally, and exciting experience.
The ads campaign has used an affectionate and sentiment design to create emotional appeal. Love impression and its associated symbols such as red, blue, and yellow colors automatically create pleasurable and positive feelings. Fowles views that the brands are ads centered on romance and, therefore, utilize the idea of love in creations and advertising (76). The architectural design and environment are intertwined with romance in the air to capture consumer attention. The architecture and environment depict classy sentimental scenes. Warm colors set an atmosphere conducive to pleasure. The Hugo Boss’ latest ads campaign certainly woos consumers’ hearts to buy the brands. The shirts, trousers, dresses, bespoke bags and other clothing are intimacy-inviting; Hugo Boss relies specifically on the ...