Audience Analysis Assignment Paper: The Staycation

Audience Analysis
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Audience Analysis
The topic is staycation; that is, vacation in which rather than travelling domestically or to other nations for a vacation, the individual instead chooses to stay within his hometown or local area. The target audience includes males and females aged between 18 years to 44 years. The geographic location in which the target audience members are located is the United States. This is because adults in the age range stated above all over the United States in general are excited about taking a vacation to have some fun. The vacation could be domestically or internationally. The audience consists of adult males and females who like to travel or go out for vacation. The educational background of the target audience is high school and above; hence the education level is at least high school. The target audience encompasses people of all ethnic and racial backgrounds. As such, the ethnic/race background of the target audience is diverse. They are middle-income to high-income individuals with a yearly income of $45,000 to $200,000. The audience includes individuals of the aforementioned income level and excludes low-income individuals since they are generally unable to afford costly vacations. With regard to the occupation of the target audience, this audience includes people with diverse occupations such as marketers, teachers, lawyers, company managers and executives, information technology professionals, healthcare workers, among other occupations who get an annual income of at least $45,000. The audience are people of various sexual orientations including gay and straight. Their religious background is varied.
The kinds of things that are important for the identified target audience are having retreats, taking a break from w...