An Analysis of Kmart using Porter’s Five Forces Model

Essay Instructions:

Students write a research report or essay responding to a faculty-specific research task prompt. Applied subject students apply a framework or theory to a relevant context.

1. MEB Uni Research Task Requirements Aims The SXUSRVe Rf Whe UeVeaUch UeSRUW RU eVVa\ iV WR aVVeVV VWXdeQWV¶ abiliW\ WR ZUiWe a cleaU, cRheUeQW aQd well-substantiated academic text based on research in their field of study and following discipline specific academic conventions. Task Overview Students write a research report or essay responding to a faculty-specific research task prompt. Applied subject students apply a framework or theory to a relevant context. Pure subject students respond to an essay question. Task Requirements Students are required to write one of the following depending on their destination faculty: Applied Subject [Engineering, Science, Architecture, BusEco, Medicine/Nursing/Health, IT and Art & Design] Pure Subject [Education, Arts & Law] a report of 1,500 words (+/- 10%) word count starts from executive summary to conclusion/recommendations word count excludes content page, figures (e.g., table or diagrams) and their corresponding captions, references, and appendices a minimum of five external sources (three of which must be academic) an essay of 1,000 words (+/- 10%) word count excludes references a minimum of five external sources (three of which must be academic) In completing this task, students are also required to: sustain coherence throughout the text, and maintain satisfactory grammatical/lexical accuracy; format the essay/report appropriately; write the report/essay according to genre-specific academic conventions; adhere to referencing conventions; upload Research Task draft with WeacheU¶V comments and the teacher feedback sheet to the Research Task draft assignment box in Moodle 18.1. complete Assignment Coversheet--all relevant sections filled in and signed. Penalties Students will be penalised 10% for late submission and a further 10% per day thereafter. These penalties will apply immediately after the submission deadline has expired. Early submissions are encouraged and accepted. Formatting the research task Please prepare your research report or essay using Microsoft Word. Ensure your work is formatted correctly and that you have followed all requirements for your sources, as detailed below. Add the word count to the end of the body of the text (before the reference list). Page size A4 Text font Times New Roman or Arial Text font size 12 pt. Spacing 1.5 spacing Alignment / Margins Justified; margins 2.54cm Printing One-sided Cover page of document Document title (in Times New Roman or Arial), size 22 pt. font, centred Serial number, (in Times New Roman or Arial), size 20 pt. font, centred Do not include your name on the cover, or anywhere else in the document Header of document Serial number on the left - Class on the right Do not include your name in the header, or anywhere else in the document Footer of document Page number on the right Body of document For reports: Headings: Times New Roman or Arial, size 16 pt. font, aligned left Subheadings: Times New Roman or Arial, size 14 pt. font, aligned left Sources Minimum of five sources A variety of sources are permitted (e.g. books, journals, websites, etc.), but all sources must be credible and authoritative. At least three sources must be academic and accessed through the Monash library catalogue or database. Your sources should be current. As a general rule, your sources should be less WhaQ 10 \eaUV Rld. E[ceSWiRQ WR WhiV UXle iV UeVeUYed fRU µVePiQal¶ SaSeUV UeleYaQW WR your research topic. You may not use anything from Wikipedia, blogs, advocacy / popular / entertainment magazines or newspapers. You may only use materials that are written in English. Do not use electronic translations. Your sources must be relevant for your research topic. Reference list On a separate page Alphabetically ordered Text should be single-spaced Include a space between each entry Ensure every in-text citation is included in the reference list Use a hanging indent (1.25) 2.

Essay Sample Content Preview:

An Analysis of Kmart using Porter’s Five Forces Model
Student’s Name
Institution
Table of Contents TOC \o "1-3" \h \z \u Executive Summary PAGEREF _Toc29417010 \h 31.Introduction PAGEREF _Toc29417011 \h 41.1.Company Background PAGEREF _Toc29417012 \h 41.2.Aim of Research PAGEREF _Toc29417013 \h 42.Porter’s Five Forces Theory PAGEREF _Toc29417014 \h 43.Application of Theory to Kmart PAGEREF _Toc29417015 \h 53.1.The Threat of New Entrants PAGEREF _Toc29417016 \h 53.2.Suppliers’ Bargaining Power PAGEREF _Toc29417017 \h 53.3.Buyers’ Bargaining Power PAGEREF _Toc29417018 \h 63.4.The Threat of Substitutes PAGEREF _Toc29417019 \h 63.5.Competitive Rivalry PAGEREF _Toc29417020 \h 64.Conclusion and Recommendations PAGEREF _Toc29417021 \h 74.1.Conclusion PAGEREF _Toc29417022 \h 74.2.Recommendations PAGEREF _Toc29417023 \h 7References PAGEREF _Toc29417024 \h 8
Executive Summary
This report applies Porter’s Five Forces model to Kmart, one of the oldest and leading discount department stores in Australia and New Zealand. The report finds that there exist many competitors in the market, which limits Kmart’s ability to maintain consistent profits. Due to strong competitive rivalry and high buyers’ bargaining power, the control of firms over prices of products is limited. Therefore, the report presents two recommendations that can help Kmart maintain profitability in the future. First, the company should consider merging with one of its competitors, Target because they share a parent company. This can strengthen its competitive position in the market. Second, Kmart should implement a differentiation strategy to set its operations apart from competitors.
1 Introduction
1 Company Background
Established in 1969, Kmart is one of Australia’s most profitable discount department stores (Kmart, n.d.). According to its website, the company has over 200 stores distributed across Australia and New Zealand. The company’s national office is located in Mulgrave, Australia, which is home to 800 of its team members (Kmart, n.d.). The company employs about 30,000 people who work in its stores. The company deals with a variety of products including apparel, furniture, stationery, consumer electronics, shoes among many others. Another key information about the company is its sustainability program. As described in its website, through its sustainability program, “Better together,” the company listens to its important stakeholders that include partners, employees, and customers (Kmart, n.d.). While the company seeks profitability, it also tries to address the needs of the community.
2 Aim of Research
This paper aims to apply Porter’s Five Forces Model to the operations of Kmart. As informed by Grigore (2014), the model is a powerful tool that can be used to understand where power lies in a business situation. Therefore, this paper uses the tool to analyse the business environment of Kmart and thereafter offer recommendations for improvement.
2 Porter’s Five Forces Theory
This framework was first described in an article in the Harvard Business Review in 1979, and as noted by O'Hara, Nophale, O'Hara, Marra, and Spiegel (2017), it was later revised in 20...

Updated on January 26, 2024

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An Analysis of Kmart using Porter’s Five Forces Model

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