Analysis Of The Dr. Pepper Snapple Group

[Name of the Writer] [Name of the Institution] [Subject] [Date] Analysis of the DR.PEPPER SNAPPLE G.P. Overview of the Company Dr Pepper Snapple Group is involved in the manufacturing and distribution of the non-alcoholic beverages in Canada, Mexico and United States. The head-quarter of the company is located in Plano, Texas. It comprises of three distinctive segments including Latin America Beverages, Packaged Beverages, and Beverages Concentrates. In addition, it offers a wide range of both carbonated as well as non-carbonated drinks including mixers, water, juice drinks and ready-to-drink teas. Flavored carbonated soft drinks of the company are primarily sold under the Dr Pepper, Schweppes, Sunkist soda, Squirt and Canada Dry. On the other hand, the non-carbonated products are primarily sold under the Bai Brands, Clamato, Mott's, Hawaiian Punch and Snapple (Colbert, p.n.d.). The two potential competitors of Dr Pepper Snapple are Coca-Cola and Pepsi-co with an average share of 47% and 21% respectively. Furthermore, the company acquires 24 production plants. Company History The evolution of Dr Pepper Snapple Group can be attributed to the amalgamation of collaboration, invention and discovery. Along these lines, the rich history of the group entails birth of the soft drink in the year 1783 when the process of carbonated water was enhanced by Jean Jacob Schweppe. Correspondingly, Snapple as well as Dr Pepper the flagship brands of Dr Pepper Snapple Group have origins that share the entrepreneurial essence of Schweppe's. Dr Pepper was invented by a young pharmacist named Charles Alderton in the year 1885. After approximately 100 years, the owners of three New York area health food store invented a unique soda named as Snapple. In the year 1973, this soda was started selling in health clubs. All through the era of the 1970s, the company named Unadulterated Food Corporation owned Snapple; however, in the later times the company developed into Snapple Beverage Corp. Company Products Following Pepsi Co and Coca-Cola, Dr Pepper Snapple Group is the third largest manufacturer of the refreshing beverages in the United States. As mentioned earlier, the company manufactures both carbonated as well as non-carbonated beverages (Official Site for PepsiCo Beverage Information). The following figure demonstrates the key products of the Dr Pepper Snapple Group. Carbonated Soft Drink brands The carbonated soft drink brands of Dr Pepper Snapple are extensively consumed in Canada and United States. Sun Drop, Schweppes, Sunkist, A&W, Crush, Squirt, 7UP, Canada Dry and Dr Pepper are some of the key brands within this category. Nevertheless, Sunkist, A&W, 7UP and Canada Dry are the 4 core brands of Dr Pepper Snapple. Among these products, Canada Dry is a most prominent ginger flavored drink in Canada and United States (Christopher, 526). On the other hand, 7UP is a lemon-lime flavored drink, whereas Sunkist is famous soda drink available in the flavors of grape, strawberry, and orange. Across its 4 core brands, Dr Pepper Snapple Group had also introduced lower calorie versions of drinks. Non-CarbonatedBrands Dr Pepper Snapple is also a manufacturer of the non-carbonated drinks including mixers, juice drinks as well as ready-to-drink teas. ...