Analysis Of The Dr. Pepper Snapple Group (Essay Sample)
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Analysis of the DR.PEPPER SNAPPLE G.P.
Overview of the Company
Dr. Pepper Snapple Group is involved in the manufacturing and distribution of the non-alcoholic beverages in Canada, Mexico, and the United States. The head-quarter of the company is located in Plano, Texas. It comprises of three distinct segments including Latin America Beverages, Packaged Beverages, and Beverages Concentrates. In addition, it offers a wide range of both carbonated as well as non-carbonated drinks including mixers, water, juice drinks, and ready-to-drink teas. Flavored carbonated soft drinks of the company are primarily sold under Dr. Pepper, Schweppes, Sunkist soda, Squirt, and Canada Dry. On the other hand, the non-carbonated products are primarily sold under the Bai Brands, Clamato, Mott's, Hawaiian Punch and Snapple (Colbert, p.n.d.). The two potential competitors of Dr. Pepper Snapple are Coca-Cola and Pepsi-co with an average share of 47% and 21% respectively. Furthermore, the company acquires 24 production plants.
The evolution of Dr. Pepper Snapple Group can be attributed to the amalgamation of collaboration, invention, and discovery. Along these lines, the rich history of the group entails birth of the soft drink in the year 1783 when the process of carbonated water was enhanced by Jean Jacob Schweppe. Correspondingly, Snapple, as well as Dr. Pepper the flagship brands of Dr. Pepper Snapple Group, have origins that share the entrepreneurial essence of Schweppe's. Dr. Pepper was invented by a young pharmacist named Charles Alderton in the year 1885. After approximately 100 years, the owners of three New York area health food store invented a unique soda named as Snapple. In the year 1973, this soda was started selling in health clubs. All through the era of the 1970s, the company named Unadulterated Food Corporation owned Snapple; however, in the later times, the company developed into Snapple Beverage Corp.
Following Pepsi Co and Coca-Cola, Dr. Pepper Snapple Group is the third largest manufacturer of refreshing beverages in the United States. As mentioned earlier, the company manufactures both carbonated as well as non-carbonated beverages (Official Site for PepsiCo Beverage Information). The following figure demonstrates the key products of the Dr. Pepper Snapple Group.
Carbonated Soft Drink brands
The carbonated soft drink brands of Dr. Pepper Snapple are extensively consumed in Canada and the United States. Sun Drop, Schweppes, Sunkist, A&W, Crush, Squirt, 7UP, Canada Dry and Dr. Pepper are some of the key brands within this category. Nevertheless, Sunkist, A&W, 7UP and Canada Dry are the 4 core brands of Dr. Pepper Snapple. Among these products, Canada Dry is the most prominent ginger flavored drink in Canada and the United States (Christopher, 526). On the other hand, 7UP is a lemon-lime flavored drink, whereas Sunkist is famous soda drink available in the flavors of grape, strawberry, and orange. Across its 4 core brands, Dr Pepper Snapple Group had also introduced lower calorie versions of drinks.
Dr. Pepper Snapple is also a manufacturer of the non-carbonated drinks including mixers, juice drinks as well as ready-to-drink teas. In the United States, the key brands of the company include Clamato, Mott's and Snapple.
External and Internal Analysis of Dr. Pepper Snapple Group
The company acquires a strong management team with a member having extensive experience in the LRB industry. Following the separation from Cadbury Schweppes, Dr. Pepper Snapple have intensified their focus on the bever...
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