Final Paper. Studio and Cinema Symbiosis in Film Industry.

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Studio and Cinema Symbiosis in Film Industry
Introduction
Today, film studios and Cinemas play key roles in the film industries in the production, distribution, and marketing of motion pictures. The two institutions have, however, coexisted and have harmoniously worked together over the years. Equally, the institutions have also gained enormous revenues from the film industry. Unfortunately, the road has not been quite rosy, especially for cinemas worldwide due to technological advancements that have changed the dynamics in terms of accessibility of film productions. Due to technological advancements, audiences’ preferences have changed. In return, the changes have influenced shifts from the traditional theatrical exhibitions, where movies were only screened in theatres, to the modern-day platforms such as Television shows and the recently invented online streaming. The emergence of the COVID-19 pandemic has become the latest obstacle for cinemas in 2020. It has highly impacted the movie delivery techniques, which has forced the closure of several cinemas worldwide. This paper examines the relationship between studios and cinemas in the movie industries to project their future correlation and existence.
Correlation between studios and Cinemas
               The two entities perform distinctive roles in the movie industry. Film studios do the lion’s share of the work as it is the entity that conceives an idea, put it in scripts, looks for actors, and create the play. Essentially, the film studios do everything as far as the preparation of a movie is concerned. After the movie is prepared up to the final stage and compiled as a single item, then comes the need to market and air it to return in revenues. This is where the cinemas come in as they are tasked with marketing and selling the tickets to the audiences before the movie is finally released. In most cases, the movie is always given a grace period of 70 days to air in cinemas before being released for home audiences (Zhao). This is the duration within which cinemas make a kill in ticket sales. On the other hand, besides earning from the cinema releases, the studios continue to earn from the home releases after the cinema window elapses.
Obstacles that Cinemas have faced over the years
               The emergence of television is seen as the first major obstacle that Cinemas had to face as it changed the dynamic in movie delivery. With the emergence of the television sets, people were no longer forced to attend the physical movie theatres to enjoy their preferred motion pictures (Zhao). Luckily, cinemas found ways to maneuver by making their presentation more appealing to the audiences. Some of the measures that cinemas established to overcome the threat from televisions include presenting movies in color and 3D structure (Jacobson). This way, the TVs, which were black and white at the time of their arrival, failed to match the enthusiasm presented by cinemas through theatrical exhibitions. 
               Streaming sites like Netflix have recently emerged as major obstacles to cinemas, th...