What the Businesses Need to Focus on to Maximize Profits

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Overview and Conclusion
The primary research was conducted in Columbia to inform the most effective campaign planning efforts through an online survey. The number of participants in the research was ninety-six. Eighty percent of the participants are men whereas the women were less than seventeen percent and the other gender represented the remaining percentage. However, most of the respondents were between the ages of eighteen years twenty-three years of age. The three areas of focus in the research were consumer preference, optimizing the online platform, and competitors. Consumers are key stakeholders of the organization, and their response highly favored online shopping since the beginning of the Covid19 pandemic. Thus, businesses need to align their strategies to maximize the use of digital platforms. Business competitors' presence is another vital factor that will aid in the campaign planning efforts. Hence, based on the online survey the respondents favored the use of donations to a charitable organization as a means of differentiating from the business competitors. Lastly, optimization of digital platforms has slowly been favored by most consumers. The research will be used to generate an informed decision on what the business needs to focus on to maximize its profits.
More than 76.4% of the respondents visit a physical target location not more than two times in a month. Roughly 12.9% of the respondents visit the site between 3 and 4 times in a month. 10.75% of the respondents indicated that they visit the site five times or more in a month. The descriptive statistics indicate that one average, the minimum number of times that one visits a physical target location in a month is one and the maximum number of times that one takes to ...