To strengthen your brand equity. Business & Marketing Essay (Essay Sample)

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Strengthening Your Brand Equity
Currently, the market is filled with varieties of goods that consumers can choose from. The increase in the range of goods has resulted from the emergence of different manufacturing companies producing the same product. For instance, today's potato crisps are available in several varieties, depending on the company and the flavor. This is the case with other foods and general consumer goods. In the free-market perspective, this idea of having a variety of products is acceptable. Furthermore, it provides producers with the chance to manufacture and market their goods in a fair market. At the same time, consumers have the advantage of being able to choose from different assortments. However, as market research has shown, consumers may have fewer choices than they think (Greene and Joanna 13).