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Topic:

Intellectual Property Questions

Essay Instructions:

Requirements are in the the word document, there is also a video explain the details about this assignments: https://www(dot)youtube(dot)com/watch?v=mAJiKluudJc
Please read through those requirements carefully and watch the video before writing.
Note: The summary part only need 2 pages.


 


MGG 303 – STATEGIC GUIDE FINAL PROJECT – COVID VERSION


 


PROFESSIONAL INTERVIEW INDIVIDUAL/GROUP ASSIGNMENT


INSTRUCTIONS


 


This project is designed to give you experience interacting with professionals, delving into their leadership experiences, and working with inductive research methods, including latent content analysis (thematic coding). This process will build on the learning you receive on the science of leadership and interpersonal performance, and also helps reinforce the importance of these skills in real-world contexts. 


 


You will interview three real-world professionals about their experience with feedback and performance appraisal. These will be simple interviews that you will document in detail. You will then code your data through a process we refer to as latent content analysis. Through this process, you will develop a system for describing the types of answers your participants provided. Ultimately, you will present these findings to the class near the end of the semester.


 


This project has several different parts, with different due dates. They are as follows:


 



  • Professional Interviews:


You will identify and interview three professionals who work in careers that stem from the degree you currently pursue regarding their experiences in their respective careers. This assignment is designed to have you explore avenues you might pursue with your degree, as well as get advice from seasoned professionals about how you might prepare for such a career. These professionals may be from the same or different career paths (e.g., advertising, marketing, public relations, management, human relations, corporate sales, organizational consulting, entrepreneurship, etc.). After identifying careers of interest to you, you will then identify and approach individuals currently employed in those fields, asking if they would be willing to speak with you about their experiences and career.


 


 



  • Importantly, I will discuss how to conduct an interview, taking care of how to think critically about the information provided, determine when more should be pulled from the subject, using guiding questions where necessary. You will take notes, distill main ideas, and quote key narratives if necessary.  


 



  • Lastly, you will summarize in a series of the essential findings what you learned from your primary data collection (the interviews).


 



  • You will then submit the interviews altogether, the list of sites/sources used in your secondary analysis, along with the key take away points from the interviews and the secondary analysis. 


 


Secondary Analysis:


You will also research current businesses and identify what skills they require recent hires to possess. Your results will serve as the basis for a Strategic Guide to Success you will create for students in the School of Management or students interested in the SOM program. In short, you are learning from professionals firsthand how best to prepare yourself for the workforce following your degree.


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


INTRODUCTIONS AND QUESTIONS


 


Dear (Fill in name here),


 


I am currently an undergraduate student attending the University at Buffalo. In one of my courses, we’re asking people to share their experiences and perspectives on how best to prepare for entering their field of work. I, personally, am interested in (insert the field/career of the person you’re interviewing). I only have a few questions for you, but I’m genuinely interested in what you have to say. Afterward, I will discuss your feedback with my classmates, taking from them what we can do to best prepare for our future careers. I appreciate your time and consideration. I hope to hear from you soon. Thank you.


 


Sincerely,


(Your name)


 


 


Questions:


 



  1. What core skill sets, knowledge, or experiences do you feel will best prepare a current college student interested in pursuing work in your field?


 



  1. If you were in a position to design a college program from the ground up specifically to prepare students to enter your field, what would you ensure was included (specific training, course content, experiences, etc.)?


 



  1. Are there specific experiences, training, content you wish you received in college that you think could have helped further your career?


 



  1. What problems, frustrations, or concerns do you see with recent college graduates entering your field these days?


 



  1. Are there any other issues or suggestions you might have for someone interested in this career path?


 



  1. Insert your own question here.


 



  1. Insert your own question here.


 


 


 


FORMAT AND SEQUENCE OF STRATEGIC GUIDE


 


Essay – Summary


 


Tell me what you learned from both the interviews and secondary research. Then explain how you intend to apply the information you learned from the three interviews and secondary analysis throughout the rest of your time here at UB. How will this information help you to prepare for the job market? Be specific when explaining how you will go abou implementing what you learned.


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


Key Takeaways (From Interviews and Secondary Analysis)


List the key takeways here (10 total), also define what each means (as it relates to your industry of interest).


 



  1. Communication – an exchange of information.

  2. Networking -  exchange of information and ideas among people with a common profession or special interest.


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


APPENDIX A


 


The Transcripts (3 transcripts, one for each interviewee)


Information to be included in Transcript (i.e., put this at the top of the page):



  1. Person’s name

  2. Occupation

  3. Contact information (phone or e-mail, so we can confirm their participation if needed)

  4. College

  5. Major


 


 


{STUDENT NAME HERE}


Interview with Bruce Rozengaard


Position: Quality Control Manager at FOX News


Contacts: 


College: UB


Major: Communication


 



  1. 1.     What core skill sets, knowledge, or experiences do you feel will best prepare a current college student interested in pursuing work in your field?



  • First and foremost, the ability to write to pictures in true TV style. Many times we came across new recruits who delved into a topic without considering what visual material was available, and they used long, complex sentences in their writings. That may be fine with the print media but certainly not with TV.

  • Secondly, a good grasp of hot issues in different parts of the world will definitely be a big plus for those aspiring to excel in the industry. Globalization has made the world a smaller place and the world economy more integrated. What appears to be a local news story could often have a global perspective. One example of that is last month’s disastrous building collapse in Bangladesh and the link to international brand name garment retailers.

  • Thirdly, keeping up with technological advances is also necessary, especially in mobile networking. For reasons, it is becoming cost increasingly frequent for news crews working at a distant location to use the Internet to send their works back to the station.

  • Fourth, they need good interpersonal skills.

    • PROBE: What do you mean when you say interpersonal skills? What exactly are you referencing?

    • They need to be able to talk to people. To carry a conversation. To be polite. To lead a work team. Handle conflict.




 



  1. 2.     Are there specific experiences, training, content you wish you received in college that you think could have helped further your career?



  • I didn’t do an internship in college, which was a mistake. If I were to do it over again, I’d definitely do that. I didn’t study abroad, either, which would have been a good thing for me. It would have helped me mature a bit more, see the world. It’s one of my regrets about college.  


 



  1. 3.     What problems, frustrations, or concerns do you see with recent college graduates entering your field these days?



  • They should be better read. Read continually, soaking up as much information and making as much connections as possible. They aren’t doing that enough.

  • A lot of current affair issues to keep up with. They need to be updated.

    • PROBE: What do you mean by be better read?

    • They need to keep up with current events, not just their Facebook friends.

    • PROBE: What do you mean about making as much connections as possible?

    • I mean understanding the world around them, how it’s all connected. How does something in India affect something in Russia, which then affects us in the US.




 



  1. 4.     If you were in a position to design a college program from the ground up specifically to prepare students to enter your field, what would you ensure was included (specific training, course content, experiences, etc.)?



  • College graduates in America are often comparatively weak in terms of their general knowledge about the world and their understanding of Asia in particular. But Asia, especially China, is a rising power on the world stage.

  • A recent Reuters report cited U.S. intelligence analysts as saying that by 2030, Asia is likely to overtake North America and Europe combined in global power based on GDP, military spending and technological investment. And China, now the world’s second largest economy, will probably surpass the United States a few years before 2030.

  • Aspiring journalists in America need to have a deeper understanding of what is going on in Asia.

  • The inclusion of courses about contemporary China and Asia and world economics in the core program plus student exchange schemes with Asian universities may help serve this purpose.


 



  1. 5.     What role do effective writing skills play in this field?



  • They are essential. If you can’t write well, you won’t be allowed to interact with clients or the public. People judge your intelligence by your writing. Poor writing means you won’t likely advance up the corporate ladder, if you even get hired in the first place.  


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 

Essay Sample Content Preview:
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Instructor Name
Course Number
Date
Marketing Career Strategic Guide
Summary
In any modern business organization, marketing is essential because it helps to connect the customers with the business. It involves the promotion and selling of products and services. Moorman & Rust (2016) argue that marketing should not be viewed as a function. Rather, it should be perceived as a set of values and processes. In agreement with this assertion, the American Marketing Association defines marketing as a set of institutions and processes that involve creating, exchanging, and delivering offerings that create value for customers, partners, and the society at large (Benedict_University).
For a successful career in marketing, some of the core skills required include, but not limited to, communication skills, interpersonal skills, critical analysis, negotiation skills, and the ability to tell a story. Employers are also seeking people who are skilled in public speaking, analytic thinking, creativity, and stress management (Doyle). Public speaking is vital in marketing because the career requires regular pitching of ideas. Analytical thinking is vital because marketing involves research-based analysis (Amado, Cortez, and Rita).
Based on the interviews (see Appendix A) college students seeking to pursue a career in marketing must go beyond the course materials received from professors or lecturers. Extensive reading opens the mind to new ideas and perspectives. Psychology, for instance, helps marketers to understand the functioning of a human brain and how they make decisions (Wells). Sociology, on the other hand, helps marketers to understand societal dynamics involving human interaction and behavioral patterns (Cluley and Nixon). With an understanding of consumer habits, marketers can consistently evolve to meet demands.
Further, the interviews suggest that current college students should make an effort to acquire an out-of-class experience that helps students experience real-life situations. All the interviewees agreed that there is a need for students to be offered or to obtain internship programs in every year of their studies. However, it is also the student's responsibility to seek these positions in their communities. Exposure to the corporate world helps to build confidence and self-esteem (Anjum). Another aspect in which the interviewees agreed on is the impact of technology in marketing. Marketing is a rapidly changing profession because it relies on technology.
It is important, therefore, for college students to begin interacting with marketing tools as early as possible. Currently, there are many trends in the marketing segment such as personalized ads, video content, application of AR and VR as well as a computerized analysis of big data. These trends are shaping the future of marketing and, therefore, should be given priority by aspiring marketers. Of equal importance is the analysis of changes in the communication sector, both in mainstream and social media. Thus, keeping a keen eye on changes in communication technology will help in planning future marketing techniques.
Lastly, marketing, like any other line of work, has a series of challenges. Cyber-bullying and negative responses on social m...
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