Business Proposal for Délicieux Restaurant Business & Marketing Essay

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Business Proposal for Délicieux Restaurant
Having seen and experienced the food and the service of the five biggest restaurants in town, I have concluded that opening a new restaurant is a financially viable idea.
Description of Délicieux
Délicieux will be a 55 seat restaurant offering family style food coupled with exemplary service. Some of the delicious foodstuff we intend to sell include steaks, pork chops, wraps, broasted chicken, pot roast, burgers, among others. Every day, Délicieux will offer a special which is often a tactic to make customers buy into the idea of new menu items.
As for the location, the intention is to lease the new 2400 square foot space which is a mile North of the football stadium. Initially, the space had been occupied by a Starbucks outlet, but upon leaving, all the furniture, decorations, and equipment were removed. So, there is a need for some renovations to help change the face of the building.
When it comes to the interior décor, the idea is to communicate freshness and help the customers create an attachment with the restaurant. So, the ideal color pumpkin orange and squash-colored yellow. Orange is a color that makes people comfortable and happy. So, having it would persuade customers to not only make frequent visits, but in the end spend more money.
Objectives
There are quite a number of objectives that we hope to achieve. They include:
* Provide quality meals to our customers at affordable and competitive prices.
* Offer an exemplary service to our customers.
* Create a cult-like following of the restaurant and ensure that the line never ends.
Guiding Principles of Délicieux
* Treat our staff better and differently. If we treat our staff members better, then the ripple effects will trickle down to our customers who will get exemplary service.
* Develop and always have an attitude of gratitude. Gratitude will keep our staff members happy and make our customers return for more.
* Exemplary service. Well, this one is directly related to the first one. We will expect exemplary service, but also ensure that our staff members are always happy.
Operations
Initially, we had thought of making Délicieux a 24-hour restaurant, but we felt that this would need additional amounts of money because of the staff members. So, we decided that like other restaurants, Délicieux will open from Monday to Sunday but the opening and closing times will differ. Below is a table indicating the opening and closing times.
Day of the Week