Promoting a new product through mass and targeted media.

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Promoting A New Product Through Mass and Targeted Media
Given the current advancements in technology, most organizations have resolved to the use of mass media to promote their products. In the case of new products, it is essential to have a well-planned promotion plan to ensure that the product reaches the right audience. Among the ways through which the new product will be promoted is by the use of mass and targeted media. In the case of myTempHome application, I will design a promotion strategy to ensure it reaches as many people as possible. The app is designed to show people the available residences and hotels in a particular area. Therefore, the chances are high that the product will interest a lot of people.
Mass media involves the use of various technologies to ensure that the product reaches a large audience. Such is made possible by the availability of mass communication. Therefore, I will send promotional links for downloading the application to the different social media platforms. Among them are Twitter, Facebook, and Instagram. The promotional link will be accompanied by a short video showing the potential users how the application can be of benefit to them. Also, I will include a written description of the benefits of the application. The description would include details such as how easy the application makes it for an individual to access available hotels and residential houses. I will also highlight how convenient it is in terms of cost and saving time. Through this message, a lot of the audience who have been struggling with the idea of looking for hotels and residential areas in a given location will find it convenient. Once people have downloaded and tested the reliability of th...