Promoting SoftX Detergent. Business & Marketing Essay

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Promoting SoftX Detergent
Since SoftX Detergent is a new product in the market, clients are not aware of its existence. Despite the product being of high quality and retailing at an affordable price, will continue using detergents from the competitors. Promoting the product through mass and targeted media will create awareness about the detergent. The target group for the product are the homemakers and in particular mothers. The target group is responsible for deciding on the detergents that a family will use. The choice of the media must be appropriate to allow the company to reach the mothers. In this case, TV, magazines, and social media will be used to promote the product
TV advertisements will be appropriate for the target market. The ability of TV to deliver audio-visual messages makes it an effective means of promoting products. Mothers, in particular, like watching television programs related to family. For example, soaps are popular in this category of clients. Having a promotional message during such a program will ensure that more mothers get to know about the product. The promotional message must be appealing to the emotions of the target audience. Mothers are more likely to purchase the product if they can connect emotionally with it. The promotional messages will indicate how the detergent is critical in saving the time of mothers, hence enabling them to spend more time with their loved ones. Such a message will enable the target market to relate to detergent and consider purchasing.
Additionally, promotional messages through magazines...