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MLA
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Business & Marketing
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English (U.S.)
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Positioning a New Product for Success Writing Assignment

Essay Instructions:

The mid-term essay topic is “Positioning a new product for success.” The essay is due October 16.You can choose to write about a real or an imaginary product that you make up. You cannot write about the product you are developing for your team project.This is an individual assignment so write the essay by yourself and not with your friends and classmates.You can reference other people's ideas as long as you quote or paraphrase and footnote them.The essay should run between 500-750 words, that is, two to three pages in length.All essays must be typed. Hand written essays will be returned for typing.Be sure to check for spelling and grammar mistakes.Students are encouraged to discuss the format and content of their essay with the instructor before they begin writing.Students who receive a grade of less than 85 on their mid-term essay will have the option of revising and resubmitting their papers. Students who wish to re-work their mid-term essay must consult with the instructor before starting their re-write. If you do not consult with the instructor, your revised paper will not be accepted.

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Positioning a New Product for Success
Introduction
Product positioning is quite an important strategy when it comes to the greater aspect of marketing. Be it the introduction of new goods and services or the rebranding of pre-existing ones, the strategy can be the difference between business growth, or stagnation. Positioning of a new product to be successful in the market can be a difficult task considering the market is a competitive environment.one needs to ensure that there is a strategy in place to introduce the product in the market. Though getting it to be a success might be a tough task, one should ensure that the presentation of the product into the market is as honest and impactful as possible.
Positioning of the Product of Success
When introducing a product in the market for the first time, one needs to consider a few things, which may determine the success or failure of your product. Some of the factors that should be considered include evaluating peoples’ views about the product. This, in a nutshell, is what is called market research. Market research is quite broad as it entails having full knowledge of customer dynamics, size of the market, preferences and the opportunity that exists thereabout. Knowing the market growth cycle will help determine at which stage the market is, so as to serve the products in a certain manner.
Customer preference can sometimes be the biggest player in product positioning. They are the ones who run the business, and it is upon the business to keep on giving products that satisfy or please the customer. Although one might not always impress everyone, it is important to take into consideration their views and ideas on the new product and maybe take some of their views and use them to impact the product positively. If the customers see some of their reviews put into practice, it helps gain their trust which in return helps in the building of a successful business product.
In line with customer preference therefore, it is important to have knowledge of all the aspects affecting the customer, ...
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