Marketing Essay. Business & Marketing Assignment.

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Marketing
The evolving computer technology, internet, social media marketing in the digital age gives a lot of information about individuals (potential clients). Businesses use this information to predetermine what their clients need to plan their production. Co-creation is the information customers give to their manufacturers to customize their products, according to their tastes and preferences. A combination of these aspects raises concerns on the ethics of marketing between the consumers and their service providers. Various questions arise whether there is an existing rule to keep consumers safe while giving enough information to the producers to continue their businesses. Here is an examination of the link between the three precepts of privacy, value co-creation, and ethical marketing today.
Consumer privacy is a little laborious to tame in the current age. A lot of information exists online; people are studied by companies; big data models are now available to provide information about demographics. The University of Texas at Austin (n.d) established how consumers have little control over the information available online. It is this lack of control that service providers take advantage of developing a marketing plan for their potential consumers. Once a customer is interested in individual products, they make an effort to follow up, as companies willingly disseminate information to them (Texas University in Austin, n.d). Firms reach out to clients regarding their inquiries, promote their products, and make an effort to produce according to their wishes.
Co-creation leads to the production of new items according to the tastes of different clients. Xie et al. (1034) posited that this is the new frontier in marketing, where the producers depend on requests and feedback from their clients. It establishes a near-mandatory link between customer preferences and the go...