Sign In
Not register? Register Now!
Essay Available:
Pages:
2 pages/≈550 words
Sources:
Check Instructions
Level:
MLA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 8.64
Topic:

As CMO of a manufacturer or retailer, what would you do with this situation to strengthen your brand equity? (Essay Sample)

Instructions:

We discussed at length the phenomena of manufacturers reducing the variety of what they sell and retailers partnering with them to do so. Following are several of the links to content we referenced:
https://www(dot)wsj(dot)com/articles/why-the-american-consumer-has-fewer-choicesmaybe-for-good-11593230443
https://www(dot)chicagobusiness(dot)com/manufacturing/mondelez-plans-kill-1-every-4-products
Question:
As CMO of a manufacturer or retailer, what would you do with this situation to strengthen your brand equity?
Please reference supporting facts you research online.

source..
Content:

Student’s Name
Professor’s Name
Course
Date
Currently, organizations gradually experience demand for quality goods that are more flexible to consumer needs, satisfactorily priced, and delivered at shorter lead times. As such, balancing consumer quality demands, product portfolio, and company profitability has been an uphill task (Haug et al., 534). While a broad portfolio increases the possibility of a customer finding products that match their tastes, preferences, and budget, it also increases the organization’s operational, marketing, and indirect costs. However, an extensive product portfolio, if not well managed, reduces an organization's competitiveness and consumer satisfaction (Haug et al., 534).

...
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:

You Might Also Like Other Topics Related to kill a mockingbird:

  • Antibiotics. Health, Medicine, Nursing Assignment.
    Description: Antibiotics are powerful life-saving drugs that have transformed modern medicine since the invention of penicillin. They function by disrupting vital structures or processes in the cell of bacteria. ...
    2 pages/≈550 words | APA | Health, Medicine, Nursing | Essay |
  • Wk 3 - Themes in Shakespeare’s Tragedies - Madness versus sanity
    Description: According to Merriam Webster dictionary madness is defined as behavior or thinking that is very foolish or dangerous (Webster 2002 p.245). In one of the Shakespearean tragedies ‘...
    3 pages/≈825 words | APA | Literature & Language | Essay |
  • Wk 3 Discussion - The Tragedies. Madness versus Insanity
    Description: In one of the Shakespearean tragedies ‘ The Tragedy Of Macbeth, we discuss the theme of madness versus sanity, which is well portrayed by the character Macbeth who starts as a hero who helped king Duncan achieve his throne....
    1 page/≈275 words | MLA | Literature & Language | Essay |
HIRE A WRITER FROM $11.95 / PAGE
ORDER WITH 15% DISCOUNT!