Key Marketing and Technology Trends in China. Business & Marketing

MARKETING AND TECHNOLOGY TRENDS IN CHINA
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The world’s leading social platforms such as Facebook and Instagram are inaccessible to countries in the middle-east. For this reason, new social platforms have been formed for the Chinese people. Some of the popular social platforms used in China include QQ, Xiao Hong Shu, Sina Weibo, WeChat, and Douyin. These social platforms have been widely used for social marketing. Each platform is unique and performs different tasks. With the brand, target audience, and objectives, one can choose the platform which will suit him/her the most (Qin et al., 2017).China has traditionally been quite restrictive on matters to do with the internet. The government usually has a lot of scrutiny when it comes to the type of information that the citizens can access from the internet. In fact, they have their own internet to ensure and assert this control.
The availability of traditional and digital media channels in China has also made it possible for businesses to do their advertisements to market their products. Traditional and digital media have been great ways to reach consumers. To determine whether to use traditional media or digital media, there is the need to consider the audience and the places they live in. The conventional types of media found in China include; prints, television, radio, billboards, and off-site signs, among others. The digital press includes; software, digital images, web pages, social media, and websites, among others. Such platforms have been the historical mainstay of advertising in the country. They have been quite beneficial, especially for small businesses. Large businesses trying to penetrate into new markets have also benefitted from the same too. They are effective because they cover people from all walks of life and economic status. Even those without access to the inter...