Hospitality Writing

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Memo
Company Name: Aloft Hotel
9th September 2015
To: V. president development department
From: Assistant Vice president Development department
Subject: Competitive profile matrix
Introduction
The overall competitive profile matrix favors the Garden Inn Hotel managed by the Hilton Hotels with 5.03 total weighted score comparative to Aloft Hotel and Courtyard Hotel with 4.29 and 4.68 total weighted scores, respectively. The critical success factors that were used to rate the competitiveness amongst these hotels are the critical issues in the hospitality industry especially for an entrepreneur wishing to start a three-star hotel (Reid, 2010). From the competitive profile matrix, it is evident that the three hotels managed by well-known corporations are strongly positioned in the industry since they all receive a score of more than 2.50.
One key advantage of Aloft Hotel to Courtyard Hotel and Garden Inn Hotel is that it provides superior quality services, which is a critical issue in the hospitality industry. While there are factors that either Courtyard or Garden Inn is outcompeting Aloft. For instance, Garden Inn is price competitive compared to the two but Aloft is more capable of capturing market share because it is a low- cost brand (Marriott.com, 2013). The weights and ratings are based on research and analysis of the ho...