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4 pages/≈1100 words
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Level:
MLA
Subject:
Business & Marketing
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Essay
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English (U.S.)
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Strategic Profile and Case Analysis BMW Business & Marketing Essay (Essay Sample)

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The optimum length of your paper is more than 4,000 words, excluding references.

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Strategic Profile and Case Analysis Purpose
BMW was founded early in the 20th century, and at first, it was an aircraft engine manufacturer. In 1928, the company diversified into the automobile and motorcycle industry. The company was struggling as an aircraft engine manufacturer, and the motor vehicle and motorcycle industry seemed to have a bright future. After WWII, the company built the 501, which was technically advanced and of high quality. It is the root of BMW specializing in high-end cars, which the management believed that the company’s small production capacity was best suited to luxury cars with high-profit margins. 1973 was another major turning point for BMW when it turned to produce more fuel-efficient cars due to the oil crisis. Sales of gas-guzzling volume-produced performance cars slumped, and BMW started to develop a strong skillset in more fuel-efficient turbo-diesel engines. In the 90s, during the technological boom, BMW started to leverage o new technologies to improve comfort and user experience. During this time, they developed active steering technology, making all four wheels to steer. In their pursuit to improve and remain a luxury brand, they also developed iDrive, a knob that helps the driver interact with the car system and features without taking his/her eyes off the road. The technologies BMW has been developing in the last three decades are to improve performance and enrich the experience for the user.

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