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Pages:
4 pages/≈1100 words
Sources:
1 Source
Style:
MLA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 17.28
Topic:

Creating And Communicating Value: Bosch Company Security Systems

Essay Instructions:

1.     Creating and Communicating Value

Meeting your prospect for the first time using the Consultative Sales Approach; ask questions to discover the need – refer to SPIN  in the text book.  Needs- Gap Analysis.

Create an effective sales dialogue. As you write this remember it has to be a 10 minute dialogue:

Do two things ..read it and time it. Is it ten minutes?

Use the list below and create subheads in the dialogue to make sure you have covered each topic in your written script.

  • Dialogue format – Sales rep and a prospect ( you and your prospect )
  • Introduce yourself and your company
  • Put the customer/prospect at ease.  Make “small talk” to get the customer involved
  • Move the conversation to the business at hand.
  • Start to ask the customer questions in order to establish the needs – Refer to text book, handout and on line research .
  • Identify confirm and summarize three customer needs
  • State the Bridge
  • Present FAB
  • Objections
  • Handle objections
  • Close the sale
Essay Sample Content Preview:
Name: Institution: Course: Date: Surveillance Company details Bosch Security Systems Country: Germany City: Grasbrunn Address: P.O. Box 11 11 D-85626 Grasbrunn Germany Client Details Mike Scott Director at Adams Distributors 3701 Yale St Houston, TX 77018 Tel: (713) 352-7957 Me: Morning Sir, how have you been? I am Mike Scott we talked on the email and on the phone yesterday. Thank so much for meeting me on such short notice, it is a great honor. It is a great city you have here, very vibrant. Even the people are so lively and welcoming (Davies). It not so often you go to place and they are so eager to help you with even directions and advice on how to get around. I see the spirit is replicate in your office as well. Client: Thank you, this is a great city and the people here are always welcoming. If you come during the festive season, you will experience even better reception as the people are always in a cheerful and giving mood. It is a culture that has been shaped over the years. Even for us in the outskirts, the spirit still lives on here in the drier parts of the county. Due to the fact that we are fewer than in the city all the neighbors know one another and there is a close connection between the business communities. You will also find that most of the businesses are family owned and as such, it is a closely knit society with friendship and in some of the cases blood ties. Me: It is actually pretty quiet out here, a good environment for the business (Davies). Client: Yes we choose this location mostly due to the expansive nature. With the five warehouses, there was need for a large tract of land that would hold all the facilities and still allow for expansion in the future. While also considering the convenience of storing much of the merchandise out of the city stores. It also provides enough spaces for loading and offloading of goods going out in and coming in respectively. Me: It is a prime location for a warehouse as it also reduces the disruption from the environment, with the truck coming and going out. Client: Yes it was the best location at the time of establishment and remain to be so to this day. Me: In your last email you mentioned that you were in search of surveillance system that would provide security and would also be part of the information collection system. Client: Yes, we are looking to install high quality surveillance systems on the premises to make sure that all the grounds on the compound and in the premises are covered. Part of the surveillance system objectives is to provide security features across the entire compound andsecondly we are looking to have a data collection center. The data will be used for information analysis with a view of assisting in reviewing future options relative to operations of the warehouses. Me: I have reviewed your proposal document and I am happy tell yell you that we have the capacity and equipment that you need. We are a highly accredited firm with over forty five years in the business. During this time we have specialized in the installation and maintained of surveillance systems to assistwith crime prevention, protection of individuals, crime i...
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