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Essay Available:
Pages:
2 pages/β‰ˆ550 words
Sources:
2 Sources
Style:
MLA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 8.64
Topic:

Companies' Good Social Media Marketing Program

Essay Instructions:

Social Media is a critical part of marketing for many companies. Watch the following video:
https://www(dot)youtube(dot)com/watch?v=oi63bHrN7a0Links to an external site.
Read the following article: https://www(dot)inc(dot)com/amanda-pressner-kreuser/marriott-just-tripled-revenue-earned-through-its-content-site-traveler-heres-how-theyre-inspiring-customers-and-making-a-profit.htmlLinks to an external site.
In your post this week, answer the following questions:
1) Do you think this company has a good social media marketing program based on the video and article? Why?
2) What would you do to improve their program? What companies are doing a better job with social media? Be specific. use this source for the text book
Pride, William, et al. Foundations of Business. 7th ed., Cengage Learning, 2022.
Mention at least two points from the reading relevant to their position
Relate content to your experience
Analyze the content, don't just summarize the reading
This measures your critical thinking skills. You must be able to demonstrate that you understand the issue, can apply your learning to this situation, and use logic and research to support your position

Essay Sample Content Preview:
Your Name
Course and Section
Professor’s Name
November 27, 2022
In this day and age, when most people choose to spend their time online rather than engaging in physical activity, social media has a great deal of ability to influence others. According to the social media corporation indicated in the provided material, which has been using the social media posts of people visiting a business place, this power has been used by businesses and individuals who wish to reach their target audience. By gathering data, they work with their business partner to improve the customer experience.
In my perspective, the business is doing a terrific job of enhancing the guests' experiences to the point that they will really book the accommodations again. Customers who genuinely return to make the same purchase or use the same service are what the business sector values. On the other hand, before they formed their social media account, they agreed to the license and agreement. However, if you look at how this company is getting their data, it may seem like they are stalking the person they are targeting until the day they arrive or use the service.
The customers that experienced the surprise as a result genuinely came back and gave the hotel a high rating, as can be seen in the video and article, providing evidence that their data collection technique actually works. As a result of their feedback, this return will improve the hotel and make it far more desirable to other visitors. I believe that their softwar...
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