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3 pages/β‰ˆ825 words
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MLA
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Business & Marketing
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Essay
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English (U.S.)
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Business memo. Coca-Cola Company. Promoting socially innovative programs

Essay Instructions:

Business Memo #1
The Prompt• Pick a company you are interested in learning more about (note: it must be outside your team's assigned industry), research it and find out what if anything they are doing to “create value for all (its) stakeholders".
° Use company website, articles or other reliable sources, o Be sure to think through who their stakeholders are.
• Then, write a memo to the CEO making the case for 2-3 ways the company could do more to pursue social purpose and create value for all its stakeholders.
o If they have existing socially innovative programs, suggest ways to improve or go further;
if none, then suggest changes to current practices or new ways for them to do more, o Be sure to explain how your ideas align with the company's values/culture, AND explain how they are tied to higher profits.• Proper business memo format
• 3 pages, double-spaced (Word docs only!)
o Include my name in the footer
o No wasted space! (e.g., double-spacing/large gaps between paragraphs) Upload your Memo to Blackboard (using link provided) before class next week.
• The generally accepted mission of business (increasing profits) famously expounded upon by economist Milton Friedman, has increasingly become the topic of much discussion.
• CEO’s from leading global firms have challenged business leaders to do more. Their challenge: expand the mission to embrace both making profits as well as building better societies.Memo #1Business
Background• For example, in Larry Fink’s annual open letter to CEOs this year, he wrote about Purpose & Profit, saying:
o "Purpose is not the sole pursuit of profits but the animating force for achieving them. Profits are in no way inconsistent with purpose - in fact, profits and purpose are inextricably linked."
• More recently, the Business Roundtable issued a statement on the Purpose of a Corporation, extending its past focus from “corporations exist principally to serve their shareholders" to more broadly that they must “create value for all our stakeholders".
Rnk, Laurence. “Larry Fink's Letter to CEOs.“ BlackRock, Jan. 2019. www(dot)blackrock(dot)com/corporate/investor-relations/tarry-fink-ceo-letter.Memo #1Business
The Prompt• Pick a company you are interested in learning more about {note: it must be outside your team's assigned industry), research it and find out what if anything they are doing to “create value for all (its) stakeholders".
o Use company website, articles or other reliable sources.
° Be sure to think through who their stakeholders are.
• Then, write a memo to the CEO making the case for 2-3 ways the company could do more to pursue social purpose and create value for all its stakeholders.
° If they have existing socially innovative programs, suggest ways to improve or go further; if none, then suggest changes to current practices or new ways for them to do more.
o Be sure to explain how your ideas align with the company's values/culture, AND explain how they are tied to higher profits.

Essay Sample Content Preview:
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Business Memo
To:  Coca-Cola Company
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SUBJECT: Promoting socially innovative programs
Since its establishment in 1892, the Coca-Cola Company has remained cautious about its impact on the environment, and it has also undertaken initiatives that are critical in promoting the lives of people from different parts of the world. Although the Coca-Cola Company is a global business, it has implemented mechanisms that facilitate its operations at the local level of every community where it conducts its operations across the globe. Ideally, the company is critical about its corporate social responsibility in more than two hundred countries where it conducts its businesses. In this regard, it is clear that the Coca-Cola Company has acknowledged the need for building and promoting better societies while pursuing its profit-making interests. There is, however, a need to create more programs and make changes to the existing once to enhance their effectiveness.
With an enduring dedication and devotion in building sustainable communities, the Coca-Cola Company has undertaken initiatives that are aimed at reducing its environmental effects, promoting healthy living, and enhancing economic development for different communities. It is critical to comprehend that the company has established partnerships with its bottling partners and other organizations such as the Global Water Challenge, the Ocean Conservancy, and the United Nations Development Porgramme to boost the company’s initiatives to protect watersheds (Coca-Cola Company). It is, however, necessary to ensure that the company should also explore other measures that may be considered to provide clean water and sanitation to people living in underserved areas. Additionally, the company is also urged to reevaluate its water use policies and procedures in its production centers to ensure effective use of the available water; the company can also set water reuse policies; this would minimize the amount of wastes.
Ideally, by exploring ways through which disadvantaged communities may have access to water, the company will be strengthening its culture of promoting the needy and underserved communities in areas where the company carries its business operations. This will also help the company reinforce its social responsibility initiatives. Most importantly, workable water reuse policies will be critical in minimizing the water usage and competition of this scarce resource with other companies. Water recycling will help the company in reducing the costs used in accessing...
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