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Pages:
1 page/β‰ˆ275 words
Sources:
6 Sources
Style:
MLA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 4.32
Topic:

Business Marketing Targeting Kids: Influence

Essay Instructions:

Outline include pliz !!! I want more the outline.
SAMPLE OUTLINE
Title of Your Speech
General Purpose: To Inform
Specific Purpose: This statement should include what specifically you plan to inform audience about.
Thesis (Central Idea):
I. INTRODUCTION
A. Attention Getter: This represents the first words out of your mouth! So make sure it GRABS the audience in. Make sure it is relevant/appropriate to your topic. Some devices you can use for the attention getter are:
• Joke/Humor (Make sure it is appropriate/in good taste!)
• Narrative/Story (Be brief)
• Shocking Statement
• Fact/Statistic
• Poem
• Quote
• Question
• Visual Aid/Activity
B. Purpose Statement: This statement should clarify to the audience what you are going to inform them about and introduce your topic. Answer the questions, “Why am I here and what is my topic?”
C. Significance: This statement should let the audience know why it is relevant and/or important to them.
D. Credibility: (optional, but will help create ethos with your audience) If you have a particular credibility with a topic (i.e. if you have diabetes and your speech is on diabetes) then reveal this in a credibility statement. This will help create trust between you and your audience and demonstrate that you know what you are discussing.
E. Preview Statement: This statement should reveal ALL of your main points in one simple sentence and give the audience a clear picture of what is to come in your speech. Be sure to use parallel words (i.e. first, second, third) to be simple and concise and allow the audience to hear how many points they will hear within your speech.
MAJOR TRANSITION: This statement allows the audience to hear that you are moving from the introduction to the body and can be relatively brief. “Now that we know what we are going to discuss, let us first look at….”
II. BODY
A. Main Point #1: Provide a general opening sentence which previews information and evidence to come in the sub-points below. (*Note: Keep sub-points in pairs at minimum).
1. Sub-point: Related to the main point, but provides more specific information and may include evidence to support. (*Note: keep sentences simple and make sure the information is in clear “groupings”).
2. Sub-point: Related to the main point, but provides more specific information and may include evidence to support.
i. Related to the first sub-point, but again, provides even more detailed information/evidence.
3. Sub-point: Related to the main point, but provides more specific information and may include evidence to support.
i. Related to the first sub-point, but again, provides even more detailed information/evidence.
Minor Transition: This sentence shows movement from point A to point B.
B. Main Point #2: Provide a general opening sentence which previews information and evidence to come in the sub-points below. (*Note: Keep sub-points in pairs at minimum).
1. Sub-point: Related to the main point, but provides more specific information and may include evidence to support. (*Note: keep sentences simple and make sure the information is in clear “groupings”).
2. Sub-point: Related to the main point, but provides more specific information and may include evidence to support.
i. Related to the first sub-point, but again, provides even more detailed information/evidence.
3. Sub-point: Related to the main point, but provides more specific information and may include evidence to support.
i. Related to the first sub-point, but again, provides even more detailed information/evidence.
Minor Transition: This sentence shows movement from point B to point C.
C. Main Point #3: Provide a general opening sentence which previews information and evidence to come in the sub-points below. (*Note: Keep sub-points in pairs at minimum).
1. Sub-point: Related to the main point, but provides more specific information and may include evidence to support. (*Note: keep sentences simple and make sure the information is in clear “groupings”).
2. Sub-point: Related to the main point, but provides more specific information and may include evidence to support.
i. Related to the first sub-point, but again, provides even more detailed information/evidence.
3. Sub-point: Related to the main point, but provides more specific information and may include evidence to support.
i. Related to the first sub-point, but again, provides even more detailed information/evidence.
MAJOR TRANSITION: This sentence should move the audience from your body into your conclusion.
III. CONCLUSION
A. Summary Statement: This statement should reiterate your points again to summarize what your audience learned about in your speech. Make sure to include all of your main points. This should be the mirror image of your preview statement but written/spoken in past tense, “Today we have learned about…” (must be atleast 1 paragraph)
B. Final Thought: This sentence(s) leave your audience with a great last impression of you and your speech/information. Like the attention getter, you can use devices such as a quote, question, story, joke, etc. to create a lasting memory. (must be atleast 1 paragraph)
WORKS CITED
Make sure to put citations in MLA or APA format and list in alphabetical order according to last name of authors.
You must have a minimum of SIX citations. You must use at least THREE of your citations during your oral speech presentation.

Essay Sample Content Preview:
Name Instructor Course Date Topic: Business Marketing Targeting Kids 1 Introduction Even though kids do not have a high purchasing power, they are still very important to marketers because they have a considerable influence on the decisions of their parents to purchase. I am certain we have parents here who have been influenced into buying by their kids. I am here today to talk about business marketing that targets children. This is an important topic given the role they play in influencing the purchasing decisions of their parents and the fact that they are the future consumers. 2 Body Main Point 1: There are three different zones of influence that children have on products depending on their degree of interest (Walia and Pinaki 181): * Preference Zone- here, parents are the influences, decision makers, and purchasers. * Pester Zone- Parents are the decision makers and also the purchasers but children have the strongest influence. * Purchase Zone- here, even though parents are the purchasers, decision making falls on both the parents and the children. Main Point 2: Different techniques can be used to market to children regardless of the zone of influence. They include (Calvert 207): * Celebrity endorsements * Product placement * Branded premiums and characters Main P...
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