Assignment 1. A Firm Interested in Solving a Marketing Research Problem for

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Assignment 1
A Firm Interested in Solving a Marketing Research Problem for
The Eastman Kodak Company, referred to as Kodak, is an American-based technology firm that ventures in camera-related services and products with a historical basis in photography. Kodak offers graphic communications, functional printing, packaging, as well as professional services for companies around the globe. Kodak’s main business segments include Micro 3D packaging and printing, consumer and film, software and solution, and print systems. At some point in the print history, the company was the undeniable heavyweight champion of the consumer-grade and professional photography of all time. The company’s Instamatic and brownie cameras, as well as its line of photographic papers and films, characterized it as one of the world’s best-known companies.
A Thorough Description of Kodak Firm
Kodak is a multinational corporation whose film products and name are known to photographers in the whole world. Kodak deals in the manufacture of a wide range of supplies and equipment as well as systems in professional and consumer imaging, which range from photographic papers, films, digital cameras. Additionally, the company offers one-time-use, scanners and printers, photofinishing equipment, and photo processing services, as well as photographic chemicals (Bearden et al. 76). The firm has a well-established health imaging unit which is specialized in services and products for oncology, mammography, dental, cardiology, ultrasound imaging, and radiography. However, its late entry into digital photography as well as stiff competition from Fujifilm has hugely doomed Kodak’s operations. Besides, the selling-off of the majority of Kodak’s intellectual property and its bankruptcy in 2012 have compelled the firm to seek a multitude of techniques to help it remain afloat.
A Thorough Description of the Film Industry
The advent of technology has immensely changed the image of the film industry, which has subsequently resulted in significant growth and diversification of filmmakers. Film directors, producers as well as stakeholders are continually devising new ways and strategies to cope up with prevailing trends in this industry (Bearden et al. 76). Within the last decade, the sector has experienced notable trends, including the introduction of computer-generated imageries and the evolution of con...