Allocating Budget on Technology

Questions
Student’s Name
Institution
Question One
Bornstein should allocate her budget on digital categories like Mobile, Facebook development, and Video Production. These are the categories that have demonstrated to hold significant traffic when it comes to the way the company does business. Facebook development should be given the biggest allocation as it has been able to bring a lot of sales to the company. On the other hand, Video Production should get the second biggest allocation as there is a need to improve in the videos that are released by the company in the marketing field. Quality videos will be able to sell the company more. The mobile category should get the third largest share (Ofek & Wagonfeld, 2011). With customers using their smartphones, the applications should be improved for them to attract more traffic to that will, in turn, mean more profits. A cut should be done on social partnerships as they may not be too instrumental in making Sephora excel as other ...