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Visual & Performing Arts
English (U.S.)
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Marketing Plan For Zuccaire Gallery Exhibition (Essay Sample)


Create a Marketing Plan for the Zuccaire Gallery's current exhibition, “Time: MFA Thesis Exhibition.” How do you get the word out about the Gallery's exhibitions and events? Who is the intended audience (college students, faculty and staff, community members, etc.)? Design an advertisement, make a flyer, create a social media campaign, and/or describe the best way to reach out to people to let them know about our programs. (We are on FaceBook, Twitter, Instagram, and Snapchat - you may design for one of these or another platform.)


Marketing Plan for Zuccaire Gallery Exhibition
Marketing Plan for Zuccaire Gallery Exhibition
Time: MFA Thesis Exhibition.
Theme: The local inspiration brings diverse artistic interpretations of the space to provide a broad range of artworks. Thus, it invites the local community members, students, and tutors as evaluation judging panel in the open event to embrace and improve the feeling of the local theme.
The various artworks for the exhibition include Karine Fellaini's art that bridges both the human body and the architectural body of the gallery. Secondly, there will be Jasna Boudard art that elaborates visual nuances of movement, space, and light with a focus on the human body and its extension. Lastly, Razieh Jafari's art that conveys the isolation and loneliness of a private experience that relives itself.
How to get the word out of gallery event
The series of arts will be a springboard for the thematic event that will host many people. Thus, people will get the word due to proper planning, advertising, and sharing the event with people in social media (Friedman, 2002).
Setting Goals
1 To attract more customers to the Zuccaire Gallery exhibition
2 To raise the profile of Zuccaire Gallery exhibition
3 To sell more arts
4 To motivate the existing clients and collections
Finding the Audience
Majority of the audience for the show will include college students, sta

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