The Coca Cola Company: International Development Strategies
The assessment is required to relate the strategy and operation of an enterprise to relevant
models and frameworks studied in the module.
Focus of the Assessment
Examine and critically appraise the nature of all or some of the operation strategies of a
company of your choice. large
diversified or vertically integrated companies it may be necessary to focus on certain
aspects of the company’s business. In broad terms you should consider the following:
• The sectors and the business environment in which the company operates.
• Whether and why it engages in any merger and acquisition with/by other enterprises
(or why it chooses not to do so, if appropriate).
• The company’s strengths and weaknesses in its operations, and likely future strategies
and prospects.
Sources and References
The electronic databases in the library and material from the companies are the most likely
sources of information. It is probably best to avoid ‘obscure’ companies for obvious
reasons, but let me know if you have some reason for wishing to do so.
2
The evidence in your company study should relate clearly to the relevant theoretical models
and frameworks studied in the module.
please follow the instruction and pick any company's cases as you want, thanks.
The Coca Cola Company: International Development Strategies
Name
Institution
Date
The Coca Cola Company: International Development Strategies
1 Introduction
The Coca-Cola Company is the largest worldwide producer and supplier of beverages. Currently, the company operates in more than 200 countries with a product line consisting of more than 500 non-alcoholic beverage varieties. Coca-Cola does not necessarily carry out all the processes in the production and distribution of the products until it reaches the end-users. Instead, it produces and distributes beverage bases, concentrates, and syrups to partner companies who then completes the production process for the final branded products and facilitate their distribution to retailers and consumers. The branding and marketing are active roles of the company. Despite numerous challenges in production, operations, and marketing, the firm has defied all odds to retain its dominance in the industry.
2 Summary of the company
1 History
The history of Coca-Cola dates back to the year 1886. Dr. John Pemberton, a pharmacist from Atlanta, invented the Coke drink in 1886 and sold it in the neighborhood in glass portions, and later in bottles. After the death of Pemberton in 1888, a group of entrepreneurs bought the bottling rights for the drink in 1899, marking the beginning of the Coca Cola bottling system. At the time, the firm issued coupons and magazine adverts to market its beverage item. Several years later, the Coca Cola had acquired other beverage companies as an effort to expand its beverage portfolio and to satisfy a wide variety of consumer tastes. The most recently acquired company is Costa Coffee at a cost of $5.1 billion. The acquisition provides new expertise and capabilities to the company, which are essential for its competitiveness in the global market.
2 Brands
Currently, the Coca-Cola product line has more than 500 varieties of brands across the world. The major brands in the USA include Coke, Fanta, Sprite, Dasani water, Minute Maid, Fresca, Nestea, Barq’s Root Beer, Mello Yello, and several others (The Coca-Cola Company, 2019). Inca Kola, Samurai, and Vita are common Coca Cola products in North and South America, Asia, and Africa, respectively. Coke, Fanta, Sprite, and Fresca are carbonated drinks while Minute Maid, Bibo, Maaza, and Qoo are Juices and juice drinks. Water products include Dasani, Ciel, and Bonaqua. Also, the company produces energy drinks such as Powerade and Aquarius, as well as tea and coffee beverages including Marocha and Georgia Coffee, respectively.
3 Corporate governance
The current organizational structure of the firm reflects its competitiveness in the industry. Its operations are categorized according to regions for easy governance and to match the needs of its diverse customers in different parts of the world. Coca-Cola’s Board of Governance comprises of professionals with a wide range of skills, experience, independence, and knowledge in their respective roles (Coca-Cola: Hellenic Bottling Company, 2018). The current board represents a well-balanced and diverse group whose focus includes supporting the management towards the success of the company. For example, the new Chief Executive Officer suc...
π Other Visitors are Viewing These Harvard Essay Samples:
- Industrial Economics And International Development14 pages/β3850 words | 25 Sources | Harvard | Mathematics & Economics | Essay |
- Trading Strategies: The Federal Open Market Committee (FOMC)7 pages/β1925 words | 7 Sources | Harvard | Mathematics & Economics | Essay |
- Factors Affecting Demand and Supply of Chocolate. ECO1016 pages/β1650 words | 3 Sources | Harvard | Mathematics & Economics | Essay |
- Financial analysis of BT Group Plc Company11 pages/β3025 words | 10 Sources | Harvard | Mathematics & Economics | Essay |
- Managerial And Human Resource Economics: Approaches Used In Studies 7 pages/β1925 words | No Sources | Harvard | Mathematics & Economics | Essay |
- Effects of Economic Policies on Technological Enterprises6 pages/β1650 words | No Sources | Harvard | Mathematics & Economics | Essay |
- Transmission Mechanism of Monetary Policy in Developing Countries5 pages/β1375 words | 3 Sources | Harvard | Mathematics & Economics | Essay |