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1 page/≈275 words
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Style:
Harvard
Subject:
Management
Type:
Essay
Language:
English (U.K.)
Document:
MS Word
Date:
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Topic:

Shopee in Mumbai and Maharashtra

Essay Instructions:

This project is a group project, we have to select 1) a product/service which has a competitive advantage and 2) a country where they perform a strategic analysis to enter the chosen country. Each group is responsible for writing one paper that performs a thorough analysis of the business environment of a country, taking into account the political, economic, and socioeconomic factors that affect companies. They perform a strategic analysis of the company to examine how to enter a particular market as a company manager. The goal is to determine what direction the company should take and make specific recommendations about what the company should do next and why.
Our group chose Singapore Ecommerce SHOPEE to enter India Mumbai. And my part is Technology(Pesti), Place(4P's), I think these two parts need about 300 words. In the attachment I upload called "Our Group Presentation-Shopee Slides", you can see a slide that belongs to our group. On the 8th and 16th pages, the name Tongyu is written as part of mine. But I want you to write a speech draft, please refer to the other group's example in the attachment named "Example Report-Deliveroo" and "Example Slides-Deliveroo". In the report, you can see how they wrote Technology and Place parts, please complete my two parts according to that, about 300 words.

Essay Sample Content Preview:
Student name/ ID:
MANM452- Global Project
Group Assignment- Shopee in Mumbai and Maharashtra
Module Leader: 
24th April June 2021
Topic: Strategic Movement for Shopee in Mumbai and Maharashtra, IndiaGeneral Purpose: To informSpecific Purpose: Highlight Technology (Pesti) and Place (4P's) Shopee in Mumbai and Maharashtra. Central idea: Technology and place (distribution strategy) are necessary to support Shopee’s marketing and business strategies.
Technology (Pesti) 
Online Marketplace
* Shopee is one of the biggest online shopping platforms in southeast and south Asia outside China.
* Shopee Lazada and Tokopedia have commonly used e-commerce platforms in Southeast Asia.
* There is a growing popularity for e-commerce apps.
* In South Asian countries, including India, there is a young, tech-savvy consumer base, and Mumbai and the state of Maharashtra are places where people are open to digital alternatives.
Internet access and digital penetration
* The demand for mobile connectivity in Mumbai is above average compared to the country.
* Millions of people own smartphones in Mumbai and the state of Maharashtra
* They are more likely to use e-commerce apps to access online shopping platforms.
* India has the highest usage per smartphone in the region, but the coronavirus (covid-19) pandemic has influenced a shift in network traffic from businesses to households (The Hindu, 2020).
* Data traffic in Mumbai has increased over the past few years, partly driven by mobile devices generating web traffic. 
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