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Style:
Harvard
Subject:
Management
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Essay
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English (U.S.)
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Topic:

Marketing Analytics And Qualitative Research Management Essay

Essay Instructions:

This week we explore aspects of analytics applied in Marketing. Explain why a manager might combine the use of marketing analytics with qualitative research into customer behaviour. Use examples to illustrate
My native language is not English, so please write simply. Don't have too many clauses, don't have too many long sentences. Please try to use simple sentences. Seriously, don't write a lot of comma sentences.

Essay Sample Content Preview:

MARKETING ANALYTICS AND QUALITATIVE RESEARCH
by (Name)
The Name of the Class (Course)Professor (Tutor)The Name of the School (University)The City and State where it is locatedThe Date
Marketing Analytics and Qualitative Research
Marketing managers might combine the use of marketing analytics with qualitative research into customer behavior for various reasons. The first reason is to gather the intelligence needed to improve performance. For instance, the manager can search customers' information about their products, needs wants, and spending behavior using these tools. Doing so creates knowledge and insight for promoting customer engagement, measuring customer value, and driving marketing performance (Branda, Lala, & Gopalakrishna, 2018).
The second reason is to identify target customers. Marketing analysis combined with qualitative research helps the manager understand consumer behavior and identify potential buyers. They can use ...
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