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Pages:
14 pages/β‰ˆ3850 words
Sources:
30 Sources
Style:
Harvard
Subject:
Management
Type:
Essay
Language:
English (U.K.)
Document:
MS Word
Date:
Total cost:
$ 60.48
Topic:

Operations and Project Management at Burj Al Arab Jumeirah

Essay Instructions:

As per course leader advise you can use in assessment the following things
1. Trends and issues
2. Technology
3. Sustainability
4. Projects plan ( Jumeirah has some new projects over the world+ Burj Alarab terrace)
5. Construction and renovation
Assessment for Operations and Project Management:
reference should be up to date
.....................................................................................
1. Introduction (What are u trying to do in your paper? Directions and focus, objectives How is this paper organized).
2. Organization Background and its strategic mission
Body
3. Operational strategy (what they are using – a top down, bottom up, integrated, resource based approach?
4. Critique the approach Operational management (How are they managing their operations? Discuss operational models -use 1 or2 models; present the models or theories – the advantages, issues, swot analysis etc…the way the company applies the model, how the model is impacting operations, give examples, link theory to practice.
5. Synthesis –summarizing all the above, the key arguments, – is the company doing the right thing?
6. Evaluation
7. Recommendations
8. Conclusion.
...................................................................................................
course Content:
Introduction to Operations Management
· Management models including systems Analysis theories and models
· Introduction to Project Management tools: The Balance scorecard
· Know your business
· Delivering service experiences in Hospitality and Spa industry
Management and Improving Operation
· Operational strategic models
· The five performance objectives
· Developing Strategies for hotel Operations
· Development of KPIs and Strategy Maps
Designing customer service experience and related operational processes and procedures
· Operations Design
· Decision making and impact operations and outcomes
· Management Performance
· Running Hotel and Spa Operations
Project Management and Operations Management
· The concept Project Management
· Project Management systems
· Project Design
· Project Cycle,
· Principles
· Theoretical Tools, related software products and Application to include:
-Gannt chart
.score cards
-Benchmarking
-Why why model
-fishbone model
-Porters value chain
-proposal templates
..............................................................................................................
Assessment brief:
An individual report that critically evaluates the strategic approach adopted by a service based organisation towards its operations. (4,000 words).
· Your introduction should clearly indicate the focus that you are intending to adopt to answer the question set
· You are encouraged to incorporate and apply relevant operations management models and concepts (3 - 4 topics) in your discussion and it is expected that strong evidence of independent reading, in particular a good range of contemporary journal material should be incorporated into your report to support clear lines of argument.
· References should underpin lines of argument
· Clear reasoned conclusions which sum up the key points, answer the question set and offer your final judgement are encouraged
Formative: students to produce a document that provides an outline of the report and intended areas of discussion.
Suggested structure:
Title page
Contents page – with page numbers
Introduction
Main body – with numbered headings 1.0, 1.1, 1.2, etc.
Conclusion
References
Appendices

Essay Sample Content Preview:

Operations and Project Management atBurj Al Arab Jumeirah
Feb 2017
Table of Contents TOC \o "2-4" \t "Heading 1,1,Unnumbered 1,1"
1Introduction1
2Burj Al Arab hotel2
2.1Hotel background2
2.2Strategic Mission2
2.3Strategic Vision3
3Operation management4
3.1Functions of Operations4
3.2Burj Al Arab hotel's Operational Strategy6
3.3Transformation Model in Burj Al Arab operation9
4Project management12
4.1Burj Al Arab terrace project overview12
4.2Project management approaches13
4.3Project Management Tools and Techniques (Porter’s Value chain)14
5Evaluation16
6Recommendations17
8Conclusion18
References19
List of figures and Tables
Figure 1

Functions of Burj Al Arab Operation

6

Figure 2

Burj Al Arab Operations strategy approches

9

Figure 3

Transformation Model

10

Figure 4

Transformation Model for Burj Al Arab Operation

11

Figure 5

Burj Al Arab Terrace project approaches

14

Figure 6

Porter’s Value Chain for Burj Al Arab Terrace project

15

Table 1

Burj Al Arab Strategic components

10

Table 2

Operation functions

12

Table 3

Burj Al Arab strategy focusing areas

13

Table 4

Burj Al Arab Operations strategy perspectives

15


Introduction
Business would hate to see their customers leaving them because of their inefficiencies, and they would do anything to avoid it. Some hotels are considered to be good while others striving to sustain their businesses. There are several factors to be considered before they are categorized as such: cleanliness, layout, tastes, and settings. However, if an enterprise has succeeded in maintaining and attracting more customers, other factors in operations that are being followed needs to be given more attention. Businesses choose different philosophies in order to gain a competitive advantage over other businesses in the industry.
The public concern regarding the impact of the hospitality industry to the world economy has significantly increased in the past two decades. Businesses in the world know what to say regarding commitment and benefits of being the largest world corporation, yet they are committing the available resources and activities in a manner that links them to the core business philosophy and long-term sustainability based on an organisation's operations management. Burj Al Arab Jumeirah reflects the extraordinary vision of Dubai government to be in the forefront as the city number one in the world. In addition, the hotel is considered to be in top icons of Dubai and it demonstrates the targeted level of development and prosperity aimed by the government of Dubai. In that sense, Burj Al Arab Jumeirah delivers a unique and exclusive service to its guests through taking into account their expectations, needs and desires and carrying that forward to create such a unique and memorable experience which is customised to their preferences.
After a careful examination of the hospitality industry, it is evident that it runs in two parallel lanes; organised operatio...
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