Marketing is the same as sales. Consider perceptions of the consumer

MARKETING AND SALES
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Introduction
Many people have the misconception in the meaning of the two business function generation; marketing and sales. Marketing refers to an organised, planning, implementation, and control of business activities to bring both buyers and sellers together. Further marketing involves product promotion techniques such as advertising, free samples, special pricing, and digital marketing, and customer contest. On the other hand, sales refer to the firm’s activities related to buying and selling goods and services products to customers’ via selling and delivering. Sales is used to generate, retain and satisfy the customer. Marketing is one of the leading components of business management with the customer as the focus of its activities. In other words, selling can also be defined as the altercation of a product or service for money or selling something to someone to gain money. In the marketing departments of companies, people who work there, try to get the attention of target viewers by the use of mottos, packaging design and general media disclosure. The owner of the small and mid-size business often treat sales and marketing. Although, the two functions of business have similarity and differences which allows them to be applied interchangeably can be operated from the same department. Therefore, the paper focuses on arguments for and against the statement that marketing is the same as sales.
Marketing and sales are both meant to increase revenue and thus, the growth of an organization. They are very much tangled such that people often do not understand the difference between the two. The same people, who typically perform sales in a small organization, also perform marketing tasks. Responsibilities and roles become more specific as the organization grows (Fernandez, 2012). For that reason, the organization has to employ more people in the company for efficient products or services. As a leader of a firm, when misalignment between sales and marketing are noticeable, is the duty of the concerned leader to respond and correct the misalignment. The correction on misalignments that may have occurred, will require strategic meeting for both the sales and marketing teams to arrive at the saleable solution (Lane, 2013). When in the meeting, the leader should listen carefully to the objectives and information given by both teams and come up to a conclusion and hence understanding starts to arise when people begin to internalize and understand the challenges and opportunities of the other team.
Selling is part of marketing as it comprises one-to-one customer communication. Companies can plan, market and sell better products after considering the differences between a salesperson and a marketer, thus, getting additional profits from their sales and marketing products (Lane, 2013). Marketing and sales are very important for companies dealing with the product because they mean success and failure for any company. When selling and marketing are grouped or interchanged, they become two different concepts which one should understand them better for good and effective profits of the compan...