Contemporary Issues in Human Resource Management

Contemporary Issues in Human Resource Management
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Introduction
Human resource management refers to the process of hiring, training, and compensating individuals to conform to the policies of an organization. It is a multifaceted process that influences the identity of a workplace and the future success or failure of the enterprise. Every manager or authority figure at an organization has a role relating to human resource management. For the most part, human resource managers are tasked with compensation, motivation, and retention of the employees. To do so, they are required to build connections with the employees and be responsible for their well-being while working for the organization. This essay is an analysis of contemporary challenges that are faced in human resource management.
Employer Branding
Employer branding is one of the strategies employed to fulfill human resource obligations. It is concerned with talent recruitment based on promoting an organization as the employer of choice to an aspiring talent group. Each company manages to establish a reputation in the years it has stayed in operation. The reputation can be cultivated by the quality of products produced, services, leaders, history, and employee roster. A strong reputation can inspire an emotional or intellectual perception that will define an organization for decades (Lybrand, 2018).
Day by day, the job market becomes increasingly competitive for organizations, current employees, and unemployed aspirants. Therefore, positive employer branding is critical to gaining an advantage in hiring and retaining talent. It describes the company’s promise and value proposition to potential employees in exchange for their expertise, skills, and experience in a field.
Why is it important for organizations?
A brand does not develop by accident, rather it is a product of carefully planned steps to attract consumers (Theurer, 2016). Employer branding provides an organization with an opportunity to showcase its unique characteristics. It acts as a tool for storytelling that uses a direct voice that details the essence of the organization. Consequently, people get a picture of what the organizations stand for and how their qualifications and personal characteristics align with the aspirations of the company. A human resource manager is responsible for communicating to the public that the organization is a good place to work. When done correctly, employer branding can create a buzz around the company that will attract inspired job seekers.
Satisfied employees and customers are the best forms of advertisement for an organization. Not only is the strategy efficient, but it also is a free form of promotion. Aspects of compensation such as salary, benefits, and career promotions are great motivators for employees. Combined with a healthy working environment, the employees develop a positive association with the company. In the age of social media, it is easier for employees to share and compare experiences within their respective organizations. Therefore, satisfied employees are likely to improve the overall perception of an organization through their feedback. Aspiring employees will also ask existing employees ...