The Buying Cycle - ZARA Masculine Wool Blend Coat

MODULE: FMAN3000 FASHION BUYING MANAGEMENT
ASSESSMENT BRIEF: THE BUYING CYCLE - REFLECTIVE
LEARNING PORTFOLIO
Brand: ZARA
PRODUCT: ZARA Masculine Wool Blend Coat
Camel 2411/289
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Figures 1 & 2 – Images of “Zara Masculine Wool Blend Coat” (Zara.com, 2022)
Table of Contents 1.     Introduction. 3 2.     Strategy. 3 2.1.      Current trends. 3 2.2.      Competitor analysis. 4 2.3.      Websites. 6 2.4.      Social media. 7 3.     VRIO Framework. 9 4.     Boston Framework. 10 5.     SWOT. 11 6.     Market Research. 12 7.     Sourcing Strategy. 13 8.     Design Development 15 9.     Range Planning. 15 9.1.      Competition Shop. 15 9.2.      Basics and Fashion. 16 9.3.      Price Architecture. 17 9.4.      Range Plan. 18 10.       Sign Off 19 11.       Order placement 20 12.       Critical Path Management 22 12.1.     Sealing sample. 22 12.2.     Critical Path. 24 13.       Delivery. 25 14.       Final Analysis. 26 15.       Conclusion. 27 References. 28  
1 Introduction
The Masculine Wool Blend Coat is a stylish and practical outerwear piece designed to keep the wearer warm and comfortable in cooler weather. This product is part of a broader strategy to offer high-quality and fashionable clothing items that are both durable and affordable. The coat's design developments include a collared neckline, front welt pockets, and a button-up front, which make it a versatile addition to any wardrobe.
The wool blend material used in the coat's construction provides excellent insulation, making it an ideal choice for cold climates. Overall, the Masculine Wool Blend Coat is a testament to the brand's commitment to producing functional and fashionable clothing items accessible to a wide range of customers.
Accordingly, this report will show how this product was successfully designed, launched, and executed in relation to internal and external market circumstances.
2 Strategy
1 Current trends
It is likely that the Masculine Wool Blend Coat was created with current trends in mind, both in terms of color and design. Forecasting and prediction analysis may have been used to determine what colors and styles are popular among consumers and identify potential brand opportunities.
Camel is a color trending in recent years, with many fashion designers incorporating it into their collections. In fact, this is one of the most commonly used colors in high-end fashion shows, including MaxMara and Fendi show (Rimmers, 2022). This neutral, earthy tone is versatile and easy to wear,...