Personal Media Industriology: Unce Drew

 PERSONAL MEDIA INDUSTRIOLOGY By Name Course Tutor’s Name Institution Date Uncle Drew is an American sports comedy film directed by Charles Stone III and it was written by Longino jay in 2018 (Stones II 2018). Kyrie Irving is the movie starling alongside with former MBA players as well as former WNBA players. Lionsgate released the movie on 29th June 2018 in the United States and was coupled with mixed reviews from critics who praised the performance of the cast while on the other hand referred to the screenplay and direction of the movie as formulaic. Uncle Drew movie is the comedy of the summer where Kyrie Irving identified as the Uncle Drew is an ankle-breaking sensation in the film which brings the heartfelt moments, laughs and valuable life lessons at the forefront. It's a rarity to hear people raving over basketball movie. However, Uncle Drew is a rollercoaster hysterical comedy ride mixed with a heartfelt story about friends, family and the love of the basketball game. Uncle Drew (Kyrie Irving) is a spectacular main character of the film alongside with Dax (Howery) who is deemed as the film most lovable character (Stones II 2018). Throughout the film, Drew emphasizes that our dreams aren’t too far off if we give it our all and most significantly have a heart. One of the diverse life lessons throughout the film is the Drews line "You miss 100 per cent of the shots you don't take". Implying that people fail terribly for not trying at all. The film, directed by Charles Stone III features of a slew retired and active NBA players tagging along rising stars inclusive of Lil Rel Howery (Dax),Kyrie Irving, Chris Webber(preacher)Shaquille O’Neal (Big Fella),Reggie Miller(Lights),Lisa Leslie (Betty Lou) ,Nate Robinson (Boots), Erica Ash (Maya),Tiffany Haddish (Jess),Aron Gordon and Nick Kroll (Mookie). The individual character has a unique personality, own story and purpose. Notably, the movie is a spinoff of a popular comedy identified as comedic Pepsi ads which Irving, a Boston Celtics point guard, created to lookup older with glasses, white sweats and hair owned the responsibility of training younger basketball prayers and schooled them in streetball with his lunatic handles time after time. According to Wallin (2019), Uncle Drew movie has generated a lot of income; in the first weekend of its launch at Boston, the movie generated $15.5 million upon its theatrical release in the US. Lionsgate stands to profit from Uncle Drew movie which cost less than $20 million in production before marketing. Worth noting Uncle Drew mo...