Challenges of Communicating and Promoting Initiative

BETTER HEALTH CAMPAIGN
By (Student's Name)
Course
Professor's Name
Institution
Location of Institution
Date
Better Health Campaign
The public often suffers from numerous health challenges that they might need external assistance and motivation to overcome. Many people, especially those suffering from overweight and smoking, and drug addiction, may frequently desire to lose weight and quit the addictive practices. However, in most instances, these groups are likely to lack the necessary support to take some practical actions that could make them feel better and improve their health. In recognition of this problem, the U.K. government has recently channeled immense efforts and resources towards promoting a heath campaign termed "better health." Better health initiative was launched on 27th July 2020 during the coronavirus crisis and tailored its messages to support the public take necessary actions for making healthy lifestyle choices. The campaign targets a wide variety of individuals suffering from diverse lifestyle health diseases, including obesity. To help address the prevalence of obesity, the campaign chiefly tailored its message towards encouraging the public to increase their engagement in physical exercises and embrace healthy diets (Talbot and Branley-Bell, 2020).
Safeguarding Mental Health
Mental health is regarded as the state of well-being where individuals realize their potential. The realization of this potential is dependent on developing the ability to cope with normal stresses in life and work fruitfully and productively to make significant contributions to the community. The concerns pertinent to mental health issues are distress, trauma, and identity. Better health campaign, specifically in relation to seeking to encourage obesity to take actions of health improvement, commits to safeguarding mental health. Obesity is a complex health issue with mental risk factors. As argued by Lazenbat, "the risk is inclined to the fact that individuals who are overweight often deem themselves as lacking a feeling of social belongingness compared to others (leaner individuals) with normal weight" (Lazenbatt, A., 2010, p.15). Worse still, intrinsic and external factors are influenced by how individuals with obesity are made to feel and think about themselves. Contemporarily, overweight has been linked to identities of less worthiness and negative stereotype. These elements trigger the prevalence of stigmatization and discrimination of individuals with obesity, which exposes them to mental health problems instigated by depression and trauma.
Obese individuals are frequently subjected to discrimination and stigmatization. Lazenbatt (2010) determined that individuals with obesity are often viewed with a negative lens of despise. As a result, a sense of low self-esteem is typically triggered in the individual suffering from obesity. Low self-esteem is consequently associated with feeling depressed and developing perceptions of reduced self-worth. In this regard, Lazenbatt deduces that the feeling propagates mental health issues among people suffering from overweight (Lazenbatt, 2010, p.18). The campaign has thus recognized that there is no better health for obese individuals without promoting mental healt...