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Essay Available:
Pages:
6 pages/≈1650 words
Sources:
9 Sources
Level:
Harvard
Subject:
Communications & Media
Type:
Essay
Language:
English (U.S.)
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MS Word
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Topic:

Researching Media and Communication (P5016). Essay (Essay Sample)

Instructions:

write the log from week 1.2.3
And you don't have to write too well.Thanks!
Here is the information about The Keep in the week 3: http://www(dot)thekeep(dot)info/about_us/

source..
Content:


Media and Communication
Name
Institution: University of Sussex
Course: Researching Media and Communication (P5016)
Date
From Week 1: Write a short reflective piece, drawing on Silverstone and other relevant literature, responding to the following questions:
Media is a process that is eternally social and political, and in many cases ideological where meaning is offered through communication (Silverstone, 1999:5). There are two paradigms of research approaches in media and communication studies the quantitative and qualitative methods. The quantitative methods were mainly used in natural sciences, but have been adapted into the social sciences, and they include survey research, content analysis and even archive research, and these approaches are based on numerical information mostly mathematical modelling, survey methods and network analysis (Stokes, 2012:3). Qualitative research is mostly associated with meaning and interpretation and these methods are mostly common in the humanities including narrative and genre analysis that are most common in literature. The focus groups and interviews are some of the most common qualitative research methods useful to understand the media influence and the audience (Stokes, 2012:3). Nonetheless, the two approaches are not necessarily used separately n media studies, which focus on both number and meaning.

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