The Notion of Celebrity & Development of Celebrity Culture

THE NOTION OF CELEBRITY & DEVELOPMENT OF CELEBRITY CULTURE
Name:
Instructor:
Course:
Institution:
Date:
The Notion of Celebrity & Development of Celebrity Culture
Celebrity culture is a vast term. The paper views celebrity culture and notion from the perspective of the manner in which the society views and perceives celebrity lifestyle. From a journalistic view, celebrity lifestyles are informative and entertaining to the audience around the globe. The reason behind the argument is that most people love the lifestyles of celebrities and the happenings in their surroundings. Most of the advertisers and marketers use celebrities to endorse their products to the targeted publics. As most celebrities are prominent and famous people, the contemporary society has curiosity in knowing what happens to their personal lives. Celebrities come from prominence based on many fields such as music, fashion designs, preachers, athletes and actors, which are just a few of the fields that have celebrities. The media has promoted celebrity culture significantly as most T.V stations, news channels, magazines, editorials and newspapers cover stories that are celebrity oriented and share it to a vast spectrum of consumers around the globe. The paper explains the notion and development of celebrity culture and some of the chief factors that have contributed to the development of the culture in the contemporary society.
Historically, the celebrity culture has had deep roots and global reception in the 20th century. The main factor that promoted celebrity culture was urbanisation, which was a trend experienced hugely in the 20th century (Olivier 2013, 646). There were several celebrity trends in the 20th century such as more T.V shows and programs that made people have some resounding fame from what they did. Some programs such as comedies and movies were primer sources of entertainment to people, and the actors, as well as the people who got featured in the programs, gained fame and people could love and appreciate the programs. Prominent people in politics also became famous, and people would view them as influential, where they would listen and took heed of what politicians told them.
Marketing has been a prominent path to promulgate the celebrity culture. From a marketing angle, marketers and product owners use prominent and famous people to endorse their products to the targeted publics (Hackley & Hackley 2015, 4). The reason as to why products owners and marketing departments use influential and famous people is that the influential people get paid to give the personal appeal to people and the urge as to why consumers need to use the products. Research shows that most of the firms that use influential people to give consumers an urge to purchase and consume products increase the sales volume of the firm. The relationship between marketing gaining from the celebrity culture and the celebrity culture gaining from marketing is symbiotic. The supportive reason to the argument is that in often occasions, marketing increases sales from celebrity culture while the celebrities get paid as well as enrich their fame and concretize their celebrity cultures through marketing activities. From the above thoughts, one can say that m...