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7 pages/≈1925 words
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12 Sources
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Harvard
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Communications & Media
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Essay
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English (U.S.)
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Topic:
How Disneyland Became a Global Industry
Essay Instructions:
1.the grade will be 65 around
2.you need to find some relevant readings and give me examples to support the point.
3.Maybe give me more detailed analysis
Essay Sample Content Preview:
HOW DISNEYLAND BECAME A GLOBAL INDUSTRY
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How Disneyland Became a Global Industry
Disney is a household name in the entertainment industry that commands great envy and respect from other companies within similar fields of operation. The Walt Disney Corporation has grown to be an international entertainment and mass media company that has achieved independence in generation of revenue. Business experts note that the business models and strategies the company implemented contributed to the success of the venture. The company has managed to generate and obtain commercial divisions that have enabled the production and marketing of mature entertainment content, compared to productions offered by similar companies in the entertainment industry. The company has operations in the sectors of studio productions, parks, consumer merchandise, cable television, media networks, publishing, theatre, and music. The essay expounds a major factor and opportunity the company exploited to achieve success as a global industry.
The factor that contributed to the success is proper implementation of the concept of cultural capitalism in entertainment. Cultural capital refers to an assortment of significant characteristics that a person obtains through interactions in communities, social classes and societies (Gomez, 2017). Such characteristics include mannerisms, skills, credentials, tastes, material possessions, posture, and clothing. The concept defines the manner in which an organization conducts its activities, and ensures smooth operation of company activities. A proper grasp of the concept enables every company employee to create the desired outcome of the goals the company developed. Scholars of the American social studies have coined the term Disneyfication (Lorenzo, 2014, 3). Disneyfication is a phenomenon that provides a description of the intermingling of political, cultural and economic aspects in rural and urban settings according to principles Disney pioneered in the company theme parks. The concept involves the use of strategies that ensure maximization of consumption through corporate management, surveillance, exclusion, and spectacle (Lorenzo, 2014, 2). Disney capitalized on cultural capitalism to develop successful creations and mercantile declinations, which resulted to an accumulation of substantial financial and artistic possessions (Bohas, 2011). The concept has played a major role in the establishment of the theme parks and other productions. In the studio sector, Disney operates as an independent firm, unlike other companies that rely on bigger firms. The company has managed to function as a content manufacturer, unlike other similar companies that serve as providers of access to satellite access. The company employed cultural capitalism in the commoditization of imaginative productions. The implementation is evident in the four main units of diversification, which are Walt Disney Studio for all departments concerned with cinematic productions, Walt Disney Parks and Resorts, Disney Media Networks for audio-visual transmission, and Disney Consumer Products for sales in supplementary markets.
Disneyfication has become a concept that many other sectors are applying to co...
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