Sign In
Not register? Register Now!
Essay Available:
Pages:
9 pages/≈2475 words
Sources:
Check Instructions
Style:
Harvard
Subject:
Communications & Media
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 35.64
Topic:

Reverse Garbage’s - Campaign Strategy

Essay Instructions:

Hello dear writer
This article is a bit complicated, you need to first read the assessment1 I wrote, the assessment1 I wrote is not good, but you still need to write in assessment2 the company I wrote in assessment1 (Reverse Garbage organization) because of this Is a continuous job
This article is divided into three parts (what I know about what to write in general, you can look at it yourself)
Part1 1000words report (you need to read assessment1 to discover the company's problems, etc.)
Part2 1000words communication product (need to design some specific activities or products to help the company solve the problem)
Part3 500words rationale (you need to make a screenshot of the excel form in the article, I do n’t really understand this part but my classmate sent me his, you can refer to it and I will upload it)
Ps. In this article you need to use 5 academic articles to support
If you have any questions please send me a message, I can ask my classmate
Or you can log in to my UTS online for more information
Url: https://online(dot)uts(dot)edu(dot)au/webapps/LOGIN/
Student number: 13023940
PASSword: will be provided
subject: Strategic Public Relations Autumn 2020 (assessment2)
Hello dear writer
This article is a bit complicated, you need to first read the assessment1 I wrote, and then the assessment1 I wrote is not good, but you still need to write in assessment2 the company I wrote in assessment1 (reverse garbage collection organization) This is a continuous job
This article is divided into three parts (what I know about what to write in general, you can look at it yourself)
Part1 1000-word report (you need to read assetmentment1 to discover the company's problems, etc.)
Part2 1000-word communication product (need to design some specific activities or products to help the company solve problems)
Part3 The basic principle of 500 words (In this part, you need to take a screenshot of the excel form and put it in the article. I don't understand this part but my classmate sent me his. You can refer to it and I will upload it)
Ps. In this article, you need to use 5 academic articles to support
If you have any questions please send me a message, I can ask my classmate
Or you can log in to my UTS online for more information.

Audience and content audit.

Audience audit.

Reverse Garbage is a not-for-profit organization that creatively converts waste from landfills to items that are sold to the general public at a small fee. The organization accepts industrial discards from more than three hundred companies hence diverting them from landfills. Some of the materials include clothes and textiles, food and drinks packaging, furniture and fittings (Territory & Wales, 2010). The materials can be used by clients as art and craft, making costumes, making jewelry, film arts, theatre, and furniture. The company also offers education, educational tours and learning workshops for learning institutions and the general public (Maack, 2010). The organization was set up in 1974 by a team of teachers that was passionate about reducing the amount of solid waste that got its way into the landfills and promote the reusing of materials in their classroom. For the thirty-six years that the organization has been in operation, it has primarily focused on reducing land pollution, and providing the general public with affordable goods.

The company has several revenue streams. It encourages donations of waste from residences, companies and industries to prevent the waste from going to landfills. It sells the reusable and recyclable items to the general public at a low cost and raises funds from running learning workshops, creative reuse sessions, and educating students on environmental conservation (Maack, 2010). The services offered by the company are accessed by customers when they visit the workshop in Marrickville. The wide variety of the goods that are offered by the company are also available in the workshop. Alternatively, the company posts photos of some of the items that they have on social media platforms such as Facebook, Instagram, Twitter and customers make orders online. The items are then posted to them.

The current customers for Reverse Garbage include the lovers of art that stay around Marrickville and the online users that order the products on social media platforms. The number of people that lover art and would make use of the wide range of products are innumerable and scattered throughout the social media platforms. People that advocate for environmental sustainability could also provide a potential market for the products, since buying from Reverse Garbage would contribute greatly to reducing solid waste dumping in landfills. These prospective customers can be reached through popular social media networks such as Twitter and Facebook. The interaction between the company and clients on Twitter is limited. Most of the posts go without likes and retweets. There are almost zero replies on all the posts. On Facebook and Twitter, the company receives a handful of comments with people requesting for if they can donate items and placing orders. The company responds on the same day that the comments are left. Some of the replies, however, are left late on the following day. For most of the replies, the replies are just a direction to an email for a private transaction.

Content audit.

The most conspicuous items when you visit the Facebook page of Reverse Garbage is the cover page. At the time of this audit, the cover page was a green poster highlighting the hours that the company is open. The profile picture contains the logo of the company. The logo is white and pink themed. The page has a total of 86, 764 likes. Based on the opinion of 478 people, the company has a rating of 4.5 on a scale of one to five. Also conspicuous on the Facebook page is information regarding to the company. The about section gives the geographical location of the company; 8/142 Addison Road, Marrickville, New South Wales 2204. Next to the location, the company provides a link to the directions. It also contains a link to the website of the company, and the twitter handle of the company. One phone number, through which customers can communicate with the organization, is provided. The about section excellently outlines the company overview, the mission of the company, and the products offered by the company.

A quick google search of Reverse Garbage directs one to the website of the company and the Facebook page. The company posts at least one post every day. The posts are mainly meant for marketing the items that are offered by the company. The company also shares news about the various projects that the company is involved in. The page contains items the company thinks are most relevant at a given point. For instance, in the face of the widely spreading Covid-19 pandemic, the company is advertising their creatively made and beautiful face masks. The images of the items captured are of a high quality and eye-catching. It is difficult to scroll through the page without stopping to admire the beautiful items. For each of the items, the price of the items is displayed. The company also uses the Facebook page to pass well whishes to the customers during holidays such as Easter and Christmas.

The posts on the Facebook page are written in a clear and easy to understand language. They provide a brief description of the products before giving the price of the items. The posts, however, fail to give clear direction to the location where customers can find the items. The posts assume that the client had already gone through the about section of the page and found out the location. While the company provides a link to the online market where the people can shop for the products, most the posts do not direct the online users to the online market. While most of the posts are about self-promotion, the company also posts information that is useful to the followers. The company posts some of videos that guide people on various ways through which they can creatively divert residential waste. It also promotes the safety of the clients by encouraging them to stay at home during the pandemic.

References

Maack, I., 2010. An irresistible idea. Rattler (Sydney), (96), p. 6.

Territory, A. & Wales, N., 2010. Reuse shops across Australia.

Essay Sample Content Preview:

Reverse Garbage’s - Campaign Strategy
Your name
Subject and Section
Professor's Name
May 29, 2020
Understanding the factors that can affect the effectiveness of a campaign strategy is essential for an organization's success. It does ensure not only an increase in client awareness but also a cost-efficient way of allocating marketing budget into effective methods. However, campaign strategies could vary based on the type, needs, and aims of an organization. For example, for-profit organizations focus their marketing strategies on building a consumer base around their products through the use of emotions and hype. This increases the number of 'buyers' or 'users' of their services. In contrast to this, nonprofit organizations typically focus their campaign strategy in establishing "emotional connections" with other organizations
In this report, the author would discuss in detail the different aspects of the campaign strategy designed for Reverse Garbage, a nonprofit organization that aims at reducing waste through recycling methods. The subsequent sections will discuss every aspect of the campaign strategy, including the overarching goals, key messages, and tactics, among others.
Goals and objectives
The main goal and objective for Reverse Garbage's campaign strategy are to increase awareness of the organization's cause both online and offline. In a study written by Hume et al. (2006), the authors noted that one of the main factors that drive people to join or support nonprofits is the 'service experience' that they can derive from it. However, since service experience can come only after reaching significant awareness from the people, then it is essential to use both online and offline methods for this campaign.
On the one hand, the online approach for this campaign strategy focuses on increasing people's awareness about the cause. Improving awareness can be done by advertising in online platforms such as the company's social media and website, as well as through third-party marketing companies. First, social media marketing would be tapped by using the most famous social media platforms (i.e., Facebook, Twitter, and Instagram). The following are the main goals for each of the platforms by the end of the project timeline;
1 Facebook = at least 8000 unique visitors/month
2 Twitter = at least 5000+ followers
3 Instagram = at least 4000+ unique followers
Aside from social media, another goal of the online campaign is to increase the overall traffic for the company's website. The nonprofit's website provides all of the company's details and information, as well as the point-of-sale system where the visitors can purchase the products for a cause. Thus, the ultimate goal of this marketing campaign is to have at least 10,000 unique visitors for the website and a conversion rate of at least 3000 purchases.
On the other hand, the company's offline strategy includes the distribution of pamphlets, posters, and other printed advertisements in areas near the project sites of Reverse Garbage. The main target for this offline phase of the campaign is to generate at least 500 additional volunteers (regular or seasonal) for the project.
Key messages
Reverse Garbage is a nonprofit company that focuse...
Updated on
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:
Order

👀 Other Visitors are Viewing These Harvard Essay Samples:

HIRE A WRITER FROM $11.95 / PAGE
ORDER WITH 15% DISCOUNT!
Order Now