TUI Group: The Principles Of Successful Selling
Presentation 1500 -2000 including speaker notes
written report 2000-2500
Presentation :
The presentation slides and speaker notes should be submitted as one copy. You are required to make effective use of PowerPoint headings, paragraphs and subsections as appropriate. Your research should be referenced using the Harvard referencing system. Please also provide a bibliography using the Harvard referencing system. The recommended word limit is 1,500 words, including speaker notes, although you will not be penalized for exceeding the total word limit.
Report
The submission is in the form of an individual written report. This should be written in a concise, formal business style using single spacing and font size 12. You are required to make use of headings, paragraphs, and subsections as appropriate and all work must be supported with research and referenced using the Harvard referencing system. Please also provide a bibliography using the Harvard referencing system. The recommended word limit is 2,000 to
2,500 words, although you will not be penalized for exceeding the total word limit.
Unit Learning Outcomes:
Assignment Brief and Guidance:
Using the same organization TUI Group, you have now been asked by your Sales Director to write a report that will be given out at the annual sales conference. The report will focus on the principles of successful selling and the importance of developing sales strategies that yield profitability for the organization and its development of "European Fitness Holiday"
You will need to produce a report to be given to all the delegates at the meeting and it must cover the following:
o An introduction to the organization and its sales.
o Describing and explaining the key principles and techniques of successful selling.
o Analyzing how these principles and techniques contribute to building and managing customer relationships. Use examples from your own organization as well as from other organizations.
o Explaining the importance of developing sales strategies that yield the highest profitability and incorporate account management within sales structures.
o Conclusions on how sales and sales strategies are important for the organization.
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