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18 pages/≈4950 words
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Style:
Harvard
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
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Total cost:
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Topic:
Social media project. Business and Marketing Essay
Essay Instructions:
1 social media project + 11 blog (do not need lots of words) + self reflective post
please do the blog part second.
do the 2400 words of social media project first please, thanks a lot.
Essay Sample Content Preview:
SOCIAL MEDIA PROJECT
Name
Professor
Course
Institution
Date
Blog Posts
Managing the key elements of media strategy
Whether we have to manage the elements of social media or mass media, it is important to pay attention to the target audience and to come up with some fantastic ideas (Bullock, 2019). In order to set up an online business, we all need to have a personal blog or website as well as social media profiles where products, services or items can be offered.
With that being said, a great number of marketers and businesses do not have a documented plan. Instead, they create content, publish it on their websites or blogs and share on social media to get more and more people engaged. No doubt, it is one of the best media strategies because the more articles are published on a blog or website, the higher are its chances of getting exposure and giving some money to the owner.
Let us take a look at different ways of managing the key elements of a media strategy.
Objective
What is the purpose of creating a blog post? What do you want to achieve and why? How can awareness be raised? It is integral to answer all these questions while planning things. We can promote fundraising campaigns if a lot of money is needed for an online project. Or else, we can invest whatever we have and begin taking the business to the next level. Whatsoever the source may be, we must have clear objectives in our minds. The success of a media campaign or a business website depends on how clear we are about our objectives and what types of routes are taken to meet the targets.
Target audience
While selling or promoting something online, it is important to know the target audience. For instance, if we are selling some baby products, then the target audience will be their mothers and fathers who might be interested in such products.
Tone of voice
The tone of voice has to be friendly as it will depict our personality and may convey a positive or negative message to the target audience.
Content
Content is an obvious element and its quality has to be great. Stories must be written in a friendly tone and there is no need to used biased words.
Takeaway
What do we need to consider while developing modern media strategies? We have to consider all these things like content, objectives, target audience and tone of voice while developing their media strategies. We must be willing to assist their customers or the target audience in the best possible ways and should be ready to work under pressure or to face challenges.
References
Bullock, L., 2019. 4 Key Elements of an Effective Social Media Strategy (and Tools to Help). Social Media Today. Available at: /news/4-key-elements-of-an-effective-social-media-strategy-and-tools-to-help/562930/ [Accessed February 7, 2020].
Slack, B., Becky & Slack Communications, 2019. The key elements of a media strategy. CharityComms. Available at: /the-key-elements-of-a-media-strategy [Accessed February 7, 2020].
Media Theories, Concepts and Ideas
The World Health Organization (WHO) has decided to accelerate research and innovation for coronaviruses. As of February 6, 2020, WHO and CDC (Centers for Disease Control) are working to deal with the global outbreak (...
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